Television commercial (10 seconds) with the slogan “Sainsbury’s. Essential for the essentials”. Promotes Sainsbury’s Potatoes (38p for 2.5kg bag). There are two different versions of the advertisement - different footage is used with a change in the packaging design.
Advertising agency reference: AMV/SAPT182/010 (this shows what is presumably the original packaging design) and "AMV/SAPT200/010 (Rev)" (this appears to be the revised version; showing what is presumably the new packaging design).
The advertisement was part of the Essential Low Price Campaign and was shown during the week commencing 31 October 1993 (see Special Bulletin 428/93).
Television advertising
"Potatoes" television commercial
- Ref. No: SA/MARK/ADV/1/1/3A/3/3
- Date: 29 Oct 1993
- Level: File
- Extent: 1 file
- Access: Open
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