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"Twice the Difference 2" television commercial

Ref. No: SA/MARK/ADV/1/1/4A/3/1
Date: [1998]
Level: File
Extent: 1 file
Access: Open

Television commercial (40 seconds) featuring John Cleese (comedian) promoting Sainsbury’s “Value to Shout About” advertising campaign.

The commercial shows John Cleese in a Sainsbury’s store. He shouts about Sainsbury’s low price guarantee, which he says is “practically a complete secret” as they are “much too frightfully nice to shout about it!”. A member of staff (played by Emma Kennedy) explains the offer (in a modest, non-shouting way).

"Twice the Difference 2" television commercial

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