Television commercial (40 seconds) promoting the launch of the Sainsbury’s Economy range. The advertisement features the “Value To Shout About” slogan.
The advert depicts comedian John Cleese with staff in a Sainsbury’s store to promote the range. They perform a song and dance routine to promote the range but it is all uncoordinated and a bit of a disaster.
Advertising agency: Abbott Mead Vickers BBDO, reference AMV/SAVA/438/040.
Television and cinema advertising
"Economy" television commercial
- Ref. No: SA/MARK/ADV/1/1/4A/3/3
- Date: 28 Sep 1998
- Level: File
- Extent: 1 file
- Access: Open
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