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Television commercial (20 seconds) promoting the last week of Sainsbury's 125th birthday celebrations (to end on 11 March).

The anniversary promotions included a prize draw and special offers on products. The advertisement has a light-hearted, humorous tone using historic imagery (including Romford branch in 1905, see SA/BRA/7/R/9/1/3) and film footage superimposed with modern images such as historic characters holding modern Sainsbury's carrier bags.

Advertising agency: Abbott Mead Vickers BBDO Ltd (reference AMV/SABI288/020). Video from The Moving Picture Company.