This series includes examples of Sainsbury's promotional gifts and give-aways.
The anniversaries of branch openings were marked by special promotions and free gifts, such as crayons and colouring books for children and offers of tea sets, cutlery and table linen. Customers sometimes had to save coupons printed on the wrapping paper of Sainsbury brand products.
Promotional activities could be effectively targeted at customers since the provision of a delivery service meant that lists of regular customers and their shopping patterns were available. If any customers were neglecting to purchase certain products, they were sent letters, colourful showcards and leaflets informing them of special promotions and free samples of the items.
See 'Archives' article in JS Journal: p.24, Jun 1994.
Guinea trade tokens
1882-1913Small trade tokens, made in imitation of the guineas of George III, issued between 1787-1800, and nicknamed 'spade guineas' from the shape of the shield on the reverse. These tokens are made of...
SA/MARK/ADV/1/3/1
Tea cards
[Early 20th century]Sets of cards with fairy tale and bird themes, given away free with Sainsbury's tea for customers to collect. SA/MARK/ADV/1/3/2/11 and the design of the cards suggests that SA/MARK/ADV/1/3/2/1-4 were...
SA/MARK/ADV/1/3/2
Box of crayons advertising Crelos Margarine
[1907-1930s]Rectangular cardboard box with a removable lid used to hold crayons. The lid is covered with a white label containing the following inscription written in green lettering, 'Given away with...
SA/MARK/ADV/1/3/3
Tea set
[1914]Pieces of a tea service given away to customers who saved up tokens from Sainsbury's tea. See articles in J.S. Journal: Nov 1983, p.24, and June 1994, p.24.
SA/MARK/ADV/1/3/4
Cutlery set
[c. 1910s]SA/MARK/ADV/1/3/5
Poster stamp/cardboard animals advertising campaign
c. 1913-1914SA/MARK/ADV/1/3/6
Butter bowls
[1900s-1920s]SA/MARK/ADV/1/3/7
Showcards advertising free gifts
c. 1932Includes free offers of teaspoons, various product items such as sugar, coffee, eggs, biscuits and flour, and gifts such as crayons, pencils, balloons and Easter eggs "for the kiddies" when specific...
SA/MARK/ADV/1/3/8
Simon & Leigh promotion poster
1970sPoster advertising the promotional offer of up to £30 of free Sainsbury's food when customers buy a Simon & Leigh Home Freezer from the store. The copy reads: "up to £30 of food FREE this month...
SA/MARK/ADV/1/3/9
The Official England Squad Medal Collection 1998 album, flyer and video
1998SA/MARK/ADV/1/3/10
'Makers of the Millennium' Medal Collection
1999-2000SA/MARK/ADV/1/3/11
Promotional gifts/offers
[c. 1900s-1930s]SA/MARK/ADV/1/3/12
'Helvetia Swiss Gruyere Cheese' dishes
[20th century]Hexagonal shaped glazed ceramic ashtrays, intended as promotional gift for importers and buyers of Helvetia brand Swiss Petit Gruyere Cheese. Transfer reads ' Helvetia Swiss Gruyere Cheese' with...
SA/MARK/ADV/1/3/13
Logo bug, 'Making Life Taste Better' (promotional souvenir)
[1990s-2000s]Tomato-character logo bug with wobbly eyes and 'sticky feet' attached to a white length of ribbon that features the slogan "Sainsbury's Making Life Taste Better" in orange and blue.
SA/MARK/ADV/1/3/14
Advertising balloons
1960s-2000sAdvertising balloons with campaign slogans, for display and as promotional give aways.
SA/MARK/ADV/1/3/15
Jam spoon
c. 1923Silver jam spoon with patterned handle. Originally in envelope annotated 'Jam spoon, given away at the opening of East Street, Barking, 1923'.
SA/MARK/ADV/1/3/16
Commemorative pen
1980sCommemorative pen with 'JS Paddington. 57-88' printed on barrel.
SA/MARK/ADV/1/3/17
Model vehicles (given away with breakfast cereals)
[c. 1998]Set of four boxed model vehicles given away with Sainsbury's own-brand breakfast cereals.
SA/MARK/ADV/1/3/18
"Sainsbury's making life taste better" car sticker
[c. 1999]SA/MARK/ADV/1/3/19
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