Comprises Point of Sale advertising material for pre-packaged cooked meats and other meat products; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Sausages:
Sainsbury's Extra Lean Sausages ("British Sausages. Enjoy More Variety), Sainsbury's Economy Sausages, Turkey sausages with pork
Pork and ham:
Sainsbury's Italian Pancetta, Genuine Italian Parma Ham, Milano Salami, Bresaola, Prosciutto Crudo, Mortadella,
Roast Ham,
Pepperoni,
Sainsbury's Continental Choice range (Italian Milano Salami, German Green Peppercorn Salami, French Garlic Salami), Breaded Ham on the Bone, Whole Cooked and Boneless English Hams, Country Style Ham, Tendersweet Ham Steaks, American Style Wafer Thin Smoked Ham, Honey Roast Ham on The Bone, English Cooked Cured Pork Shoulder, Parma Ham
Beef:
Sainsbury's Salt Beef
Pies:
Sainsbury's Deep Filled Steak & Vegetable Pie
Other:
Sainsbury's 'Billy Bear' Turkey & Pork Luncheon Meat (with donation given to 'Children in Need')
Non own-brand:
Harris Traditional Bone in Half York Ham, 'Scan' Authentic Swedish Meatballs, 'Bernard Matthews' Premium Cooked Norfolk Turkey Breast, Zwan Pork Luncheon Meat, Celebrity Chopped Ham with Pork.
Advertisements frequently refer to special offers (including "Catch of the Week");
Some examples feature the slogans "Sainsbury's. Where good food costs less" and "Sainsbury's. Everyone's favourite Christmas ingredient".
Also comprises Point of Sale advertising material for bacon; examples featured include barker cards, showcards, shelf labels, and posters.
Bacon products advertised include:
Smoked bacon:
Smoked Prime Middle, Smoked Back Bacon Rashers, Smoked Streaky Bacon, Smoked Rindless Dutch Back Rashers,
Unsmoked bacon:
Unsmoked Prime Middle Rashers, Unsmoked Back Rashers, Danish Unsmoked Middle and Rindless Back Rashers, Unsmoked Dry Cure Bacon,
'JS Tendersweet Bacon' range:
Sainsbury's Tendersweet Special Picnic Steaks, Premium Tendersweet Loin Roast Smoked, Tendersweet Back Rashers, Tendersweet Unsmoked Back Rashers, Tendersweet Back Bacon Chops,
Bacon (general):
Sainsbury's 'British Traditional Bacon' (with slogan "Specially cured in the old fashioned way for flavour and succulence").
Showcards: "Sainsbury's Special Cure English Bacon. Specially cured from selected East Anglian pigs", "Bacon Better Choice Better Quality", and "Have a Joint of Sainsbury Bacon for the week-end";
Advertisements frequently refer to special offers (e.g. "Cheaper Collar Rashers...Fore-Hock Joints") and competitions (including the "Bring Home the Best British Bacon" British Charter Quality Bacon Sweepstake);
Some signage features the 'Charter Quality British Bacon' logo;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's.", "Sainsbury's. Everyone's Favourite Ingredient.", and "Take a closer look".
"This week's Special Offer: Zwan Brand Pork Luncheon Meat, only 1/6 7 oz." showcard
[1940s-1950s]Labelled on front "W.M.J., Mary Baker Cake Mix" and on back "Replicas to be Sent" and "Replicas Sent"
SA/MARK/ADV/2/1/11/1
"Bacon, Better Choice, Better Quality" showcard
[1950s-1960s]Labelled on back "A New Branch (Internal)". The lower part of the card appears to have been cut off
SA/MARK/ADV/2/1/11/2
"Cheaper... Collar, Rashers, Fore-Hock Joints" showcard
[1950s-1960s]SA/MARK/ADV/2/1/11/3
"Sainsbury's JS Special Cure, English Bacon, Specially cured from selected East Anglian Pigs" showcard
[1950s-1960s]SA/MARK/ADV/2/1/11/4
"Discount '78: Sainsbury's Steak & Kidney Pie, 14p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/11/5
"Discount '78: Sainsbury's Economy Sausages, 39p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/11/6
"Discount '78: Sainsbury's Economy Sausages, 36p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/11/7
"Bring Home the Best British Bacon, Check if You Have Won a Share of £250,000" barker card (shelf edge label)
17 Oct 1983Advertises sweepstake with prizes of £1,000 and £10 of National Savings Gift Tokens. Includes "British Charter Quality Bacon, 205" logo
SA/MARK/ADV/2/1/11/8
"Sainsbury's Tendersweet Special, 12p per lb Off: Ham Steaks, £1.38" barker card (shelf edge label)
[1980s]Labelled on front "15/10"
SA/MARK/ADV/2/1/11/9
"Sainsbury's Tendersweet Special, 12p per lb Off: Picnic Steaks, £1.22" barker card (shelf edge label)
[1980s]Labelled on front "5/11"
SA/MARK/ADV/2/1/11/10
"Special Offer: Tendersweet Back Bacon Chops, £1.82, £1.78" barker card (shelf edge label)
[1980s]Includes "JS Tendersweet Bacon" logo
SA/MARK/ADV/2/1/11/11
"New: Premium Tendersweet Loin Roast, £2.10" barker card (shelf edge label)
[1980s]Includes "JS Tendersweet Bacon" logo
SA/MARK/ADV/2/1/11/12
"Sainsbury's Economy Sausages, 65p" barker card (shelf edge label)
[1980s]Includes star logo, possibly relating to a discount or promotion
SA/MARK/ADV/2/1/11/13
"Unsmoked Bacon" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/11/14
"Smoked Bacon" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/11/15
"Tendersweet Bacon, No Rind-No Waste" barker card (shelf edge label)
[1980s]Includes "JS Tendersweet Bacon" logo and "British Charter Quality Bacon, 217" logo
SA/MARK/ADV/2/1/11/16
"Sainsbury's Tendersweet English Bacon, No Rind, No Waste" barker card (shelf edge label)
[1980s]Includes "British Charter Quality Bacon, 217" logo
SA/MARK/ADV/2/1/11/17
"Sainsbury's Tendersweet English Bacon, Mild Cured and Lightly Smoked With a Hint of Sweetness" barker card (shelf edge label)
[1980s]Includes "Charter Quality British Bacon, 217" logo
SA/MARK/ADV/2/1/11/18
"Sainsbury's Unsmoked Prime Middle Rashers, 99p, 97p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan. Labelled on back "D/C (1)"
SA/MARK/ADV/2/1/11/19
"Sainsbury's Unsmoked Prime Middle Rashers, 99p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/20
"Special Offer: Sainsbury's Unsmoked Prime Middle Rashers, 99p, 97p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/21
"Special Purchase: Celebrity Chopped Ham with Pork, 29p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/22
"Special Offer: Matthews Turkey Sausages with Pork, 57p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/23
"Special Offer: Sainsbury's Unsmoked Prime Middle Rashers, 99p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/24
"Special Offer: Sainsbury's Smoked Prime Middle, £1.18" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/25
"Special Offer: Sainsbury's Tendersweet 2 Ham Steaks, £1.98" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/26
"new: Sainsbury's Tendersweet Unsmoked Back Rashers, £2.12, £2.08" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/11/27
"new: Sainsbury's Deep Filled Steak & Vegetable Pie, £1.54" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/11/28
Poster with photograph of cuts of Sainsbury's Tendersweet bacon, "Specially cured to be mild, tasty and tender" [c.1980s - 1990s]
[c. 1980s-1990s]Oversized poster in plastic with colour print.
SA/MARK/ADV/2/1/11/29
"A range of specially selected Bacon is available from the delicatessen counter." barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/11/30
"From Sainsbury's, the antipasto that isn't an anticlimax." barker card (shelf edge label)
[c. 1988]Advertises the following: Milano Salami; Bresaola; Prosciutto Crudo; Mortadella
SA/MARK/ADV/2/1/11/31
"Sainsbury's British Traditional Bacon" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/11/32
"Sainsbury's British Traditional Bacon" barker card (shelf edge label)
[c. 1989]Includes "take a closer look" slogan
SA/MARK/ADV/2/1/11/33
"Special Offer: Sainsbury's Smoked Rindless Dutch Back Rashers, £1.38" barker card (shelf edge label)
[c. 1989]Includes "take a closer look" slogan
SA/MARK/ADV/2/1/11/34
"Special Offer: Sainsbury's Danish Unsmoked Middle, £1.14, Save 25p" barker card (price label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan. This was probably a card to be placed inside a counter (rather than on a shelf edge) as can be seen with a similar card shown in...
SA/MARK/ADV/2/1/11/35
"Special Offer: Sainsbury's Danish Unsmoked Middle, £1.19, Save 20p" barker card (price label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan. This was probably a card to be placed inside a counter (rather than on a shelf edge) as can be seen with a similar card shown in...
SA/MARK/ADV/2/1/11/36
"Special Offer: Sainsbury's Tendersweet Back Rashers, £2.46, Save 40p" barker card (shelf edge label)
[c. 1991]Includes "Charter Quality British Bacon" logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/37
"Special Offer: Sainsbury's Tendersweet Back Rashers, £2.48, Save 40p" barker card (shelf edge label)
[c. 1991]Includes "Charter Quality British Bacon" logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/11/38
"Special Offer: Sainsbury's Pepperoni, 59p, Save 16p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Continental Frittata recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe cards see SA/MARK/ADV/3/4/3/1/5-6
SA/MARK/ADV/2/1/11/39
"Special Offer: Sainsbury's 16 Unsmoked Back Rashers, £1.95, Save 20p" barker card (shelf edge label)
[1992-1993]Includes image of Sainsbury's Fresh Tagliatelle with Bacon and Pesto recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see...
SA/MARK/ADV/2/1/11/40
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