Comprises Point of Sale advertising material for fresh fish; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers and the information "Suitable for Home Freezing"; several examples feature the slogans "Sainsbury's Catch of the Week" and "Sainsbury's fish. Prepare to be inspired."
Fresh fish advertised include:
Pilchards;
Prawns;
Whole Lemon Sole,
Whole Rainbow Trout,
Coley Fillet,
Salmon Fillet,
Salmon en croute,
Scottish Farmed Salmon,
Haddock Fillets,
Sardines,
Smoked Mackerel Fillets (including with crushed black peppercorns),
Oysters,
Sea Perfect
"Sainsbury's Fresh Fish: Whole Lemon Sole, £2.60" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/14/1
"New: Sainsbury's Smoked Mackerel Fillets, £1.44, Sainsbury's Smoked Mackerel Fillets with crushed black peppercorns, £1.54" barker card (shelf edge label)
12 Nov 1984SA/MARK/ADV/2/1/14/2
"Special Offer: Scottish Farmed Salmon, £2.09" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/14/3
"Special Offer: Sainsbury's 2 Salmon En Croute, £2.99, Save 36p" barker card (shelf edge label)
1991Includes "Good food costs less at Sainsbury's" slogan
SA/MARK/ADV/2/1/14/4
"One of the ingredients for Sainsbury's Prawns with Mustard & Coriander" barker card (shelf edge label)
[1991]Includes image of Sainsbury's Prawns with Mustard & Coriander recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/7
SA/MARK/ADV/2/1/14/5
"Sainsbury's Catch of the week: Coley Fillets, £1.29, Save 30p" poster
[c. 1992]This would perhaps be displayed in a transparent frame on the fish counter like shown on image SA/BRA/7/A/11/4/56-57.
SA/MARK/ADV/2/1/14/6
"Sainsbury's Catch of the week: Whole Rainbow Trout, £1.78, Save 50p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/14/7
"Sainsbury's Catch of the week: Whole Rainbow Trout, £1.78, Save 50p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/14/8
"Sainsbury's Catch of the week: Coley Fillet, £1.28, Save 40p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/14/9
"Sainsbury's fish. Prepare to be inspired." poster
[1990s]Includes image of seafood paella
SA/MARK/ADV/2/1/14/10
"Sainsbury's Haddock Fillets, Special Offer: £3.48, Save 50p" barker card (shelf edge label)
[1990s]Includes "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/14/11
"Sainsbury's Coley Fillets, Save 40p, £1.59" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/14/12
"Sainsbury's Traditional Smoked Scottish Salmon, £6.55" barker card (shelf edge label)
[c. Dec 1995]Includes note "As featured in 'The Twelve Days of Christmas' by Jane Asher" and, in the place where a Sainsbury's slogan would usually go, "'The Twelve Days of Christmas' on GMTV"
SA/MARK/ADV/2/1/14/13
"SeaPerfect" label for fresh fish counter
[1990s]"SeaPerfect" appears to be an Australian supplier of shellfish
SA/MARK/ADV/2/1/14/14
"Sainsbury's Sardines" barker card (shelf edge label)
[c. Feb 1996]Includes note "As featured in 'Sweet and Sour Sauce' in the February Issue, 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/14/15
"Save 10p: Oysters, 39p" barker card (shelf edge label)
[1990s]Features Valentine's Day design with Cupid and hearts
SA/MARK/ADV/2/1/14/16
"Salmon Fillet" barker card (shelf edge label)
[c. Mar 1996]Includes note "As used in the recipe for Sea Trout wrapped in Ham with Leeks in Mustard Sauce. featured in the March Issue, 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/14/17
"Why wait 'til Friday?" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/14/18
"Customer Information: Pilchards" barker card (shelf edge label)
[1990s]Card offers apology for shortage of pilchards "Owing to a poor fishing season for Pilchards in Peru and Southern Africa"
SA/MARK/ADV/2/1/14/19
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