Dairy products point of sale advertising material

Comprises Point of Sale advertising material for dairy products (includes milk, cheese, cream, yoghurts, ice cream, dairy desserts); examples featured include original and photocopied barker cards, showcards, shelf labels, price lists and posters. Some cheese-related items may have been for use in delicatessens.

Products advertised include:

Milk, cream and milk drinks:
Sainsbury's Easy Pints,
Semi Skimmed "Bio" Milk,
"Vitapint",
Virtually Fat Free Milk,
Pasteurised Fresh Milk, Half Fat Milk, Skimmed Milk,
Sainsbury's Chocolate or Strawberry Flavour Low Fat Sterilised Milk Drink,
Sainsbury's Single, Whipping and Double Cream,
UHT Virtually Fat Free Milk packaging change to Skimmed Milk (1990s)

Yoghurts, Fromage Frais and Crème Fraîche:
Sainsbury's Greek Style Natural Yogurt,
Low Fat Yoghurts,
Diet Yogurt Very Low Fat,
"Fruit & Fibre" Low Fat Yoghurts,
Duet Yogurt,
Low Fat Yogurt (100% Natural Ingredients),
Real French Set Yoghurts,
"Crunch" Yoghurts,
Desserts and Fromage Frais,
Fools,
Thick & Creamy Yoghurts,
Real French Recipe Low Fat Set Yoghurts,
Mr Men Low Fat Yoghurts,
Sainsbury's Fromage Frais,
Sainsbury's Low Fat Crème Fraîche,
Long life yoghurts

Cheeses and cheese spread:
Sainsbury's Speciality Cheeses, Cotswold, Italian Mascarpone Full Fat Soft Cheese, Medium Matured Vegetarian Cheddar, Wensleydale with Apricot, English Mature Cheddar (including grated), French Blue Brie, Danish Blue Vein, Italian Parmesan, Home Produced Cheddar, Dutch Edam, Irish Cheddar, Saint Agur, Chaumes, Pick & Mix Cheese, French Feta Cheese, Somerset Brie, Canadian Cheddar, Grated Mozzarella, Jarlsberg, Mini Coeur de Lion Camembert Hearts, Wexford Vintage Mature Cheddar, Cambozola Bavarian Blue Brie, Traditional Cheshire, Farmhouse Cheddar with rind, Chevre Blanc, Windsor Red Cheddar, Italian Ricotta,
Sainsbury's Cheese Spread Portions,
Sainsbury's Cottage Cheese (various flavours),
Sainsbury's "Occasions" [finger foods] range: Cheese Board Selections,

Butter:
Concentrated Butter (unsalted),
Blended Butter,
Normandy Butter,
English Butter,
Warning notice for customers to return their purchase of Cornish Butter due to tampering [1980s]
Special Sale EEC butter, 1980s

Spreads:
J. Sainsbury's Shilling Margarine [1913?],
Sainsbury's "Olive Gold",
Danish Blend,
Sunflower Spread,
Blue Label Margarine,
Margarine price showcards (c.1930s, including Crelos, Summer Country, Stork, Tomor [noted as kosher and vegetarian] and Echo),

Pastry:
Sainsbury's Ready to Use Puff Pastry; Fresh Puff, Shortcrust or Dessert Shortcrust Pastry; Filo Pastry,

Desserts and puddings:

Sainsbury's Blackcurrant Sundaes,
Dairy Cream Eclair,
Tarte aux Fruits with Creme Patissiere,

'Indulgence' ice cream range,
Sainsbury's 'Indulgence' range: Dairy Cream Fruit Meringue, Dairy Cream Cakes,

Unknown product:
Sainsbury's 'Spuddy Buddy',

Non own-brand products:
Fraisier Gateau with Dairy Cream and Creme Patissiere,
'Galbani' Mozzarella Perles,

Nestle 'LC1' set cultured milk,
'Muller Fruit Corner' yoghurt,
'Flora' Sunflower Margarine,
Kraft "Dairylea" Cheese Spread,
"Boulevard" Cheese Cocktails,
'Shape' Yogurt,
Chambourcy 'Nouvelle', "Frutti" and "Dessert Farm" Extended Life Low Fat Yoghurts,
'Stork' Margarine,
'Elmea' Double Cream,
"Emva" Cream,
"Ski" Light Yogurt Mousse,
St. Ivel "Utterly Butterly"


'Your guide to Sainsbury's Continental Cheese: French, German, Danish, Swiss, Italian, Dutch' [1991]

Advertisements frequently refer to special offers (including Sainsbury's Price Watch and "Discount '81", "Discount '82" and "Discount '84"), and competitions;

Some signage features the logos: "Healthy Eating", "Feature of the month", "Fresh Dairy Cream" and "British Milk"; the promotions: "Cheese of the Week/Month" and "French Week at Sainsbury's", and the information: "No Artificial Additives" and "No Added Sugar".

Some examples feature the slogans "Sainsbury's. Where Good Food Costs Less", "Sainsbury's. Everyone's favourite ingredient", "Sainsbury's. Everyone's favourite Christmas ingredient", "Sainsbury's 125 Years of Quality & Service", "Take a closer look", "Take a Christmas Look", "Fresh Food Value", "Everyday Low Price", and "The Best of British Selected by Sainsbury's".