Comprises Point of Sale advertising material for eggs; examples featured include barker cards, showcards, shelf labels, price lists, and posters.
Products advertised include:
Sainsbury's Fresh Eggs (Sizes 2-5),
Free Range Eggs,
Duck Eggs,
Fayre Game Quails Eggs,
Continental frittata,
Sainsbury's 6 Medium English Eggs shelf edge label,
'Customer information: Eggs' size guide ('Where good food costs less') (1990s)
Advertisements frequently refer to special offers;
Some examples feature the slogans "Sainsbury's. Everyone's favourite ingredient.", "Everyday Low Price", and "Good Food Costs Less at Sainsbury's."
"Duck Eggs, 85p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/19/1
"Special Offer: Sainsbury's Eggs Size 4, 73p" barker card (shelf edge label)
5 Feb 1985Labelled on back "Mr Samuel, 5"
SA/MARK/ADV/2/1/19/2
"Duck Eggs, 85p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/19/3
"new: Sainsbury's Eggs Size 3, £1.56" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/19/4
"Everyday low price: Sainsbury's Fresh Eggs Size 3, 49p" barker card (shelf edge label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/19/5
"Everyday low price: Sainsbury's Fresh Eggs Size 5, 44p" barker card (shelf edge label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/19/6
"Everyday low price: Sainsbury's Fresh Eggs Size 3, 54p" barker card (shelf edge label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/19/7
"Everyday low price: Sainsbury's Fresh Eggs Size 5, 45p" barker card (shelf edge label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/19/8
"Special Offer: Sainsbury's Free Range Eggs size 3, £1.35, Save 30p" barker card (shelf edge label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/19/9
"Special Offer: Sainsbury's Fresh Eggs Size 2, £1.09, Save 13p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Continental Frittata recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe cards see SA/MARK/ADV/3/4/3/1/5-6
SA/MARK/ADV/2/1/19/10
"One of the ingredients for Sainsbury's Continental Frittata" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Continental Frittata recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe cards see SA/MARK/ADV/3/4/3/1/5-6
SA/MARK/ADV/2/1/19/11
"One of the ingredients for Sainsbury's Continental Frittata" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Continental Frittata recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe cards see SA/MARK/ADV/3/4/3/1/5-6
SA/MARK/ADV/2/1/19/12
"Special Offer: Sainsbury's Fresh Eggs Size 2, 99p, Save 30p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Continental Frittata recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe cards see SA/MARK/ADV/3/4/3/1/5-6
SA/MARK/ADV/2/1/19/13
"Fayre Game Quails Eggs, £1.19 per dozen" barker card (shelf edge label)
[c. Mar 1996]Includes note "As used in the recipe for Chinese Scotch Eggs featured in the March issue, 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/19/14
"Customer Information: Eggs" barker card (shelf edge label)
[1990s]Advises customers that "Sainsbury's eggs are now available in four new convenient sizes". Includes "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/19/15
"take a dip..." poster
[c. Apr 2001]Advertises that "Sainsbury's is the first and only supermarket to produce pasteurised eggs which are Salmonella free". Includes "Sainsbury's, making life taste better" slogan
SA/MARK/ADV/2/1/19/16
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