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"See the variety... Taste the freshness ...Buy your bread at Sainsbury's" showcard

[1950s-1960s]

SA/MARK/ADV/2/1/9/1

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"See the variety... Taste the freshness ...Buy your bread at Sainsbury's" showcard

"Small Brown, 9p" barker card (shelf edge label)

1973

Labelled on back "Original hand painted barker card, Telford 1973"

SA/MARK/ADV/2/1/9/2

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"Small Brown, 9p" barker card (shelf edge label)

"Small White, 9p" barker card (shelf edge label)

1973

Labelled on back "Original hand painted barker card, Telford 1973"

SA/MARK/ADV/2/1/9/3

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"Small White, 9p" barker card (shelf edge label)

"Large Old English, 13½p" barker card (shelf edge label)

1973

Labelled on back "Original hand painted barker card, Telford 1973"

SA/MARK/ADV/2/1/9/4

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"Large Old English, 13½p" barker card (shelf edge label)

"Statutory Maximum Prices" showcard

[1970s]

Lists maximum and Sainsbury's prices for the following loaves of bread: Sainsbury's Large White Sandwich, sliced; Sainsbury's Long Split Tin, unsliced; Mothers Pride Large White, sliced

SA/MARK/ADV/2/1/9/5

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"Statutory Maximum Prices" showcard

"French Week at Sainsbury's: BN French Toasts, 14p" barker card (shelf edge label)

[Jun 1976]

Includes "French Week at Sainsbury's" slogan and logo of Food From France (see 'JS Journal' Jul 1976, p.5 for more details on the French Week promotion, which ran from 22-26 June 1976)

SA/MARK/ADV/2/1/9/6

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"French Week at Sainsbury's: BN French Toasts, 14p" barker card (shelf edge label)

"Discount '78: Sainsbury's Large White Sliced Loaf, 19½p" barker card (shelf edge label)

[1978]

Includes Discount '78 logo

SA/MARK/ADV/2/1/9/7

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"Discount '78: Sainsbury's Large White Sliced Loaf, 19½p" barker card (shelf edge label)

"Discount '78: Sainsbury's Wheaten Loaf, 15p" barker card (shelf edge label)

[1978]

Includes Discount '78 logo

SA/MARK/ADV/2/1/9/8

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"Discount '78: Sainsbury's Wheaten Loaf, 15p" barker card (shelf edge label)

"Sainsbury's Medium Sliced Brown Loaf, 16p" barker card (shelf edge label)

[1970s-1980s]

SA/MARK/ADV/2/1/9/9

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"Sainsbury's Medium Sliced Brown Loaf, 16p" barker card (shelf edge label)

"Freshly baked in the store" sign

[1980s]

Includes "Fresh from Sainsbury's Store Bakery" logo

SA/MARK/ADV/2/1/9/10

"Freshly baked in the store" sign

"Fresh from Sainsbury's store Bakery" sign

[1980s]

Plasticated card with a blank space in the middle for products to be advertised

SA/MARK/ADV/2/1/9/11

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"Fresh from Sainsbury's store Bakery" sign

"Introductory Offer: Sainsbury's Salad Baps, 22p" barker card (shelf edge label)

[1980s]

SA/MARK/ADV/2/1/9/12

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"Introductory Offer: Sainsbury's Salad Baps, 22p" barker card (shelf edge label)

"Brown Bread, Special Offer: 34p" barker card (shelf edge label)

[1980s]

Includes "Fresh from Sainsbury's Store Bakery" logo with "Harvest Grain, Brown Bread with Malted Wheat Flakes" above and "Flavour and Fibre" below

SA/MARK/ADV/2/1/9/13

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"Brown Bread, Special Offer: 34p" barker card (shelf edge label)

"High Fibre: Wholemeal Products at Healthy Prices" barker card (shelf edge label)

Oct 1987

Includes "Fresh from Sainsbury's Store Bakery" logo

SA/MARK/ADV/2/1/9/14

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"High Fibre: Wholemeal Products at Healthy Prices" barker card (shelf edge label)

"Special Offer: High Fibre Wholemeal Country Baps, 80p" barker card (shelf edge label)

[c. 1987-c. 1988]

Includes "Fresh from Sainsbury's Store Bakery" logo and "Good Food Costs Less at Sainsbury's" slogan

SA/MARK/ADV/2/1/9/15

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"Special Offer: High Fibre Wholemeal Country Baps, 80p" barker card (shelf edge label)

"High Fibre: Wholemeal" barker card (shelf edge label)

May 1988

Includes "Fresh from Sainsbury's Store Bakery" logo and "Good Food Costs Less at Sainsbury's" slogan. A sticky note was attached to front reading "May 1988, Comment made to printer! B/ground too dark,...

SA/MARK/ADV/2/1/9/16

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"High Fibre: Wholemeal" barker card (shelf edge label)

"Sainsbury's Bread & Rolls suitable for Home Freezing" barker card (shelf edge label)

[1980s]

Includes note "Freeze on Day of Purchase" and "Good Food Costs Less at Sainsbury's" slogan

SA/MARK/ADV/2/1/9/17

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"Sainsbury's Bread & Rolls suitable for Home Freezing" barker card (shelf edge label)

"Special Offer: Sainsbury's Wholemeal Hoagies, 35p" barker card (shelf edge label)

[1980s]

Includes "Good Food Costs Less at Sainsbury's" slogan

SA/MARK/ADV/2/1/9/18

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"Special Offer: Sainsbury's Wholemeal Hoagies, 35p" barker card (shelf edge label)

"Special Offer: Sainsbury's 30 Variety Rolls, 99p" barker card (shelf edge label)

[1980s]

Includes "Good Food Costs Less at Sainsbury's" slogan

SA/MARK/ADV/2/1/9/19

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"Special Offer: Sainsbury's 30 Variety Rolls, 99p" barker card (shelf edge label)

"Granary® Malted Wholemeal Bread, 37p" barker card (shelf edge label)

[1980s-1990s]

Includes "Granary, Original and authentic Malted Wholemeal Bread" logo (with note "'Granary' is the Registered Trade Mark of Rank Hovis Limited") and "Fresh from Sainsbury's Store Bakery" logo

SA/MARK/ADV/2/1/9/20

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"Granary® Malted Wholemeal Bread, 37p" barker card (shelf edge label)

"Sainsbury's Fresh Jam Doughnuts" barker card (shelf edge label)

[1980s-1990s]

Includes "Fresh from Sainsbury's Store Bakery" logo

SA/MARK/ADV/2/1/9/21

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"Sainsbury's Fresh Jam Doughnuts" barker card (shelf edge label)

"new: Grain D'or French Style Bread and Rolls" barker card (shelf edge label)

[1980s-1990s]

SA/MARK/ADV/2/1/9/22

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"new: Grain D'or French Style Bread and Rolls" barker card (shelf edge label)

"Easter at Sainsbury's: Hot Cross Buns" barker card (shelf edge label)

[1980s-1990s]

Includes daffodil border and "Fresh from Sainsbury's Store Bakery" logo

SA/MARK/ADV/2/1/9/23

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"Easter at Sainsbury's: Hot Cross Buns" barker card (shelf edge label)

"Hot Cross Buns" barker card (shelf edge label)

[1980s-1990s]

SA/MARK/ADV/2/1/9/24

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"Hot Cross Buns" barker card (shelf edge label)

"Sainsbury's Morning Rolls, 49p, Multibuy: Any 3 packs for £1.35, Save 12p" barker card (shelf edge label)

[c. 1989]

Includes "take a closer look" slogan

SA/MARK/ADV/2/1/9/25

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"Sainsbury's Morning Rolls, 49p, Multibuy: Any 3 packs for £1.35, Save 12p" barker card (shelf edge label)

"Sainsbury's 12 White Finger Rolls, Special Offer: 88p, Save 20p" barker card (shelf edge label)

[1990s]

Includes "Sainsbury's, Where good food costs less" slogan

SA/MARK/ADV/2/1/9/26

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"Sainsbury's 12 White Finger Rolls, Special Offer: 88p, Save 20p" barker card (shelf edge label)

"New From France: Sainsbury's Pain du Pays®" barker card (shelf edge label)

[1990s]

SA/MARK/ADV/2/1/9/27

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"New From France: Sainsbury's Pain du Pays®" barker card (shelf edge label)

"Sainsbury's White/Wholemeal Pittas, 23p, Half Price" barker card (shelf edge label)

[c. 1995]

Includes image of Sainsbury's Chicken Zorba recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/20

SA/MARK/ADV/2/1/9/28

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"Sainsbury's White/Wholemeal Pittas, 23p, Half Price" barker card (shelf edge label)

"Special Offer: French Multi-Cereal Bread, 78p, Save 20p" poster

[1990s]

SA/MARK/ADV/2/1/9/29

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"Special Offer: French Multi-Cereal Bread, 78p, Save 20p" poster

"Special Offer: French Walnut Bread, 78p, Save 20p" poster

[1990s]

SA/MARK/ADV/2/1/9/30

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"Special Offer: French Walnut Bread, 78p, Save 20p" poster

"Sainsbury's American Style Ring Doughnuts, Trick or Treat, 69p, Save 30p" barker card (shelf edge label)

[1990s]

Features a Halloween design with an image of a witch flying on a broomstick

SA/MARK/ADV/2/1/9/31

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"Sainsbury's American Style Ring Doughnuts, Trick or Treat, 69p, Save 30p" barker card (shelf edge label)

"32p, White Bread Batons, Buy 1, Get 2nd Half Price" poster

[1990s]

SA/MARK/ADV/2/1/9/32

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"32p, White Bread Batons, Buy 1, Get 2nd Half Price" poster

"Organic Bread" poster

[c. Mar 1996]

Includes note "As featured in March issue, 'Sainsbury's The Magazine'"

SA/MARK/ADV/2/1/9/33

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"Organic Bread" poster

"Pain du Pays, Pain de Son de Campagne, New: 95p" barker card (shelf edge label)

[1990s]

SA/MARK/ADV/2/1/9/34

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"Pain du Pays, Pain de Son de Campagne, New: 95p" barker card (shelf edge label)

"Kingsmill White Rolls, 69p, 8 for the price of 6" barker cards (shelf edge labels)

[1990s]

SA/MARK/ADV/2/1/9/35

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"Kingsmill White Rolls, 69p, 8 for the price of 6" barker cards (shelf edge labels)