Where Good Food Costs Less campaign

Point of sale advertising material supporting Sainsbury's 'Where Good Food Costs Less' campaign. Includes posters for display in store and in shop windows.

Ref. No: SA/MARK/ADV/2/3/1
Format: Printed Material
Date: 1970s-1990s
Level: SubSeries
Extent: 2 outsize rolls and 1 outsize poster
Access: Open

Point of sale advertising Posters

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General branch posters ('Good Food Costs Less')

[c. 1970s]

Consists of seven posters in various colours with different statements relating to cleanliness, wide product range, 'super save' value offers, own label products, 'good food costs less' slogan,...

SA/MARK/ADV/2/3/1/1

General branch posters ('Good Food Costs Less')

"GOOD FOOD COSTS LESS AT SAINSBURY'S." store poster

[c. 1984-1990s]

Outsize poster reading "GOOD FOOD COSTS LESS AT SAINSBURY'S."; has blue and orange border, and blue slogan (apart from the word "SAINSBURY'S" which is in orange).

SA/MARK/ADV/2/3/1/2

"GOOD FOOD COSTS LESS AT SAINSBURY'S." store poster

Window posters

[1970s-1980s]

Consists of multiple large posters advertising special offers and promotions on products, giving opening hours and recruiting staff. For display in branch windows. Received from Sainsbury's...

SA/MARK/ADV/2/3/1/3

Window posters

Where Good Food Costs Less campaign

General branch posters ('Good Food Costs Less')

"GOOD FOOD COSTS LESS AT SAINSBURY'S." store poster

Window posters

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