Discount '78 barker cards

Audio recording of programme featuring discussion with David Clapham (Sainsbury's Director of Special Business Units) and others. Presented by Mark Whittaker and Liz Barclay. [04.00] Village shops under pressure from supermarket chains. SAVE: Sainsbury's Assisting Village Enterprises scheme - small traders able to sell Sainsbury's own brand goods making small traders more competitive. Peter Shears (ph) University of Plymouth, Colin Reid (ph) Liberal Democrat MP, David Clapham Director of Special Business Units. David Clapham explains how the scheme would work. Shops pay supermarket price and sell on at lower prices. Idea launched by Versa not Sainsbury's. Opportunity to have brand more widely available. Criticism of scheme as opportunistic publicity for Sainsbury's. Clapham on development of Sainsbury's Local stores fulfilling customer demands for stores to be closer to home and work. Social responsibility agenda and Sainsbury's mission statement. Loyalty cards. Competition for cash and carry stores. [13.18] Pipe music.