Comprises Point of Sale material advertising seasonal offers. Examples featured include barker cards, showcards, shelf labels, and posters.
Occasions and seasons advertised include:
Chinese New Year,
Valentine's Day,
Pancake Day,
Mother's Day,
National Breakfast Week (11-17 Sept 1995),
Grandparent's Day (23 Sept)
Jewish New Year,
Halloween,
Guy Fawkes Night,
Thanksgiving Day;
"Easter shopping, Open All Day Today" showcard
[c. 1960s]"Open All Day Today" is stuck on top of another message
SA/MARK/ADV/2/5/2/1
"Easter shopping, we shall be closing at 1pm on Monday Next Week instead of the usual half-day" showcard
[c. 1960s]SA/MARK/ADV/2/5/2/2
"Open Good Friday, Closed Tuesday after Easter, Reminder" showcard
[c. 1970s]SA/MARK/ADV/2/5/2/3
"Gifts For Valentine's Day" barker card (shelf edge label)
[1990s]Includes "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/5/2/4
"Valentine's Day" barker card (shelf edge label)
[1990s]Includes "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/5/2/5
"National Breakfast Week" barker card (shelf edge label)
[c. 11 Sep 1995]SA/MARK/ADV/2/5/2/6
""Grandparent's Day", Saturday 23rd September" barker card (shelf edge label)
[c. 23 Sep 1995]SA/MARK/ADV/2/5/2/7
"The Jewish New Year 5756" barker card (shelf edge label)
[c. Sep 1995]SA/MARK/ADV/2/5/2/8
"Halloween" poster
[c. 31 Oct 1995]SA/MARK/ADV/2/5/2/9
"Halloween" barker card (shelf edge label)
[c. 31 Oct 1995]SA/MARK/ADV/2/5/2/10
"Guy Fawkes Night" poster
[c. 5 Nov 1995]SA/MARK/ADV/2/5/2/11
"Guy Fawkes Night" barker card (shelf edge label)
[c. 5 Nov 1995]SA/MARK/ADV/2/5/2/12
"Thanksgiving Day" barker card (shelf edge label)
[c. 23 Nov 1995]SA/MARK/ADV/2/5/2/13
"Chinese New Year" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/5/2/14
"Chinese New Year, Please take a free leaflet" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/5/2/15
"Valentine's Day, Who do you love?" poster
[c. 14 Feb 1996]SA/MARK/ADV/2/5/2/16
"Gifts for Valentine's" barker card (shelf edge label)
[c. 14 Feb 1996]SA/MARK/ADV/2/5/2/17
"Pancake Day, Tuesday 20th February" barker card (shelf edge label)
[c. 20 Feb 1996]SA/MARK/ADV/2/5/2/18
"make Mother's Day on Sunday, March 17th" poster
[c. 17 Mar 1996]SA/MARK/ADV/2/5/2/19
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