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Product guides

1934-2000s

Promotional guides for products available across the store, rather than promoting one specific product type. For promotional material for specific product types, see SA/MARK/ADV/3/2.

SA/MARK/ADV/3/1/1

Product guides

New-in-store product guides

[1987]-1990s

'New-in-store' product guides introducing shoppers to new products available at Sainsbury's. These booklets refer to products available across the store; for specific product promotional material, see...

SA/MARK/ADV/3/1/2

New-in-store product guides

Special campaigns

1996-2002

Product promotional material offered to customers to support Sainsbury's special campaigns, including: store openings and closures; company anniversaries; royal occasions and sporting events....

SA/MARK/ADV/3/1/3

Special campaigns

Seasonal customer promotional material

1930-2013

Series comprises free-to-customers promotional material for seasonal products. The material has been divided into Christmas and non-Christmas product promotion.

SA/MARK/ADV/3/1/4

Seasonal customer promotional material

Ranges promotional material

1994-2000s

Series comprises promotional material for Sainsbury's ranges, including 'Special Selection', 'Occasions', 'Party!' and 'Be Good to Yourself'. This series contains promotional material for products...

SA/MARK/ADV/3/1/5

Ranges promotional material

Customer competitions and offers

[1993-2002]

Customer competitions and offers leaflets for products available from across the store.

SA/MARK/ADV/3/1/6

Customer competitions and offers

Nectar card promotional material

May 2016

SA/MARK/ADV/3/1/7

Nectar card promotional material