"regional food of Italy" booklet

Customer brochure promoting Sainsbury's range of Italian-inspired dishes and ingredients. The brochure was edited by Marc Cudd.

Brochure includes recipes, 'meal solutions' and wine suggestions based on ideas from the following Italian regions: Piedmont, Lombardy, Emilia-Romagna, Tuscany, Campania and Sicily.

Products promoted include:
antipasto,
Italian-style cakes, biscuits and desserts,
ready meals (including Sainsbury's Mushroom Risotto stuffed Chicken, Sainsbury's Liver with Balsamic Vinegar & Olive Oil Mash, and Sainsbury's Beef Stracotto),
various Italian wines,
cheeses, cooked meats, fruit, balsamic vinegars, pasta sauces, salads, roasted vegetables,
pizzas,
fresh pasta,
Italian-style ice creams, and
Sicilian products (such as lemons, spices, fish and seafood).

Also includes colour photographs, and details of savings of up to 20% on 'Magic of Italy' holidays to the six gastronomic regions of Italy featured in the brochure being offered by Sainsbury's Reward Card and Air Miles in exchange for two Reward Vouchers per booking. The brochure also includes information about the Sainsbury's to You online shopping service.

Recipes included are: Pollo con Risotto Alla Limon con Salsa Funghi (lemon thyme risotto-stuffed chicken breast with mushroom sauce); Biscotti Morbidi con Cioccolata (soft biscotti with chocolate); Panna Cotta con Peschi (panna cotta with sparkling peaches); Gnocchi di Gorgonzola e Pancetta e Rucola (gnocchi with gorgonzola, pancetta and rocket); Panini a'la Taleggio e Rucola a Pomodoro (taleggio, rocket and tomato panini); Fegato con Aceto Balsamico e Patate (pan-fried liver with balsamic vinegar and cracked potatoes); Torta a'la Limone, Mandorie e Pere (lemon, almond and pear cake); Stracotta (Tuscan-style braised beef); Vitellio con Fagioli (braised veal with cannellini beans); Tagliolini Tricolore con la Salsa Puttanesca (pasta with puttanesca sauce); Melanzane alla Parmigiana (aubergine, tomato and Parmesan bake); and Tonno Fagioli (Sicilian-style tuna with fennel and chillies).

Leaflet was available to customers at no charge as part of the "Sainsbury's making life taste better" advertising campaign.