"Sainsbury's Drinks" Summer 2010 booklet

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Ref. No: SA/MARK/ADV/3/2/1/2/1/3/42
Date: May 2010
Level: Item
Extent: 1 item
Access: Open

Drinks Alcoholic drinks Beer Ale Lager Cider Spirits Gin Rum Vodka Whisky Wine American wine Australian wine French wine Champagne Italian wine Red wine Rosé Spanish wine Sparkling wine White wine Non-food products Books Barbecue Packaging Recipes Marketing Advertising Customer magazines Customer competitions Seasonal Summer

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Booklet (32 pages, in a magazine style format) which is described as "the definitive guide to all your beers, wines and spirits". The booklet features: news about new drinks products available at Sainsbury's; articles about drinks; lists of a selection of wines, beers and spirits with prices; recipes for food and drinks; details of a competition to win a signed copy of 'Eat & Drink' by Olly Smith; advertisements. Articles are included about picnic food; drinks for holidays (article by wine expert Olly Smith); world beers; chilled drinks; food and wine matching; wine from the Loire region of France; gin and cocktails; whisky; Italian wine. Advertisements are included for 'Get in the Spirit Summer' (with recipes using Russian Standard vodka and Grant's whisky) and for Sainsbury's Pitchers (a spirit drink for use as a cocktail mixer). Recipes included: Crispy Fried Chicken; New Potato, Soya Bean and Mint Salad; Cold Soba Noodle Salad; Summertime Tart; Macadamia Nut Blondies; Spicy Bean Nachos; Raspberry Prosecco Cocktail; Pitchers Iced Tea; Grapefruit Lemonade; mackerel with radishes, watercress, spinach and rocket salad; chicken marinated with Fuller's Honey Dew beer; lamb burgers; char-grilled vegetables; Gin, Ginger & Apple Slush; Blackberry Gin Fizz; Summer Citrus Cocktail. The booklet was produced by Seven Publishing Group Ltd for Sainsbury's Supermarkets Ltd.

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"Sainsbury's Drinks" Summer 2010 booklet

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