Contains statements from shoppers telling Sainsburyprobe why they shopped at various branches of Sainsbury's, and contracts between J Sainsbury Ltd and shoppers with the latter giving permission for their name, statement and photograph to be used in advertising for Sainsbury's.
Also includes copies of some of the advertisements which used statements given by shoppers
Advertising administration
Sainsbury's testimonial releases, 1972-73
- Ref. No: SA/MARK/ADV/4/12
- Date: 1972-1973
- Level: File
- Extent: 1 box containing 11 files and 1 large envelope
- Access: Closed
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