Sainsbury's advertising brief and appointment of advertising agencies

Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market;...

SA/MARK/ADV/4/3/1

Document entitled "Advertising Agencies", author unknown (signature at end is illegible). Document comprises a member of staff's arguments as to why the Company should appoint Abbott Mead Vickers...

SA/MARK/ADV/4/3/2

"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint. Includes three main question headings: (1) How well...

SA/MARK/ADV/4/3/3