Animatics for proposed television commercials

Video containing nine animatics for a series of proposed television commercials for Sainsbury’s. These animatics contain drawings and captions to demonstrate the proposed ideas for the commercials, like a storyboard, so that they could be approved, modified or rejected before they filmed an actual commercial. Some simple animation is done to enable the animatic to give a better impression of what the finished commercial could look like than a storyboard on paper.

The animatics on this video don’t contain any dialogue and instead on screen captions are used. “Nothing Compares 2 U” by Sinead O’Connor is used as the background music.

None of the animatics shown appear to have been made into a finished commercial.

1. “Dolphin” – about Sainsbury’s South Seas Tuna not being caught with nets, so that dolphins are not accidentally caught.
2. “Bunnies” – about Sainsbury’s policy of ensuring their cosmetics and toiletries are not tested on animals – “fear not, bunnies”.
3. “Oranges” – about Sainsbury’s using 10% more oranges in its squash.
4. “No Tantrums” – about Sainsbury’s policy of not selling sweets at the checkout, so avoiding children having tantrums asking for sweets.
5. “Bunnies (rev)” – another version of “Bunnies”.
6. “Angels” - about Sainsbury’s policy of not selling sweets at the checkout, so children behave as angels.
7. "Bugs Beware" – about Sainsbury’s having developed tomatoes which resist bugs without using pesticides.
8. "School" – about Sainsbury’s home learning books, shows a child starting school.
9. "French Bread" – about the dough for Sainsbury’s French bread being made in France and then baked at Sainsbury’s to make real French bread.

Duration: 7 minutes 41 seconds.