Video containing animatics for two proposed television commercials "Coming Home" and "College" featuring the slogan “Sainsbury’s. It’s family business” and promoting Sainsbury’s own brand products. These animatics contain drawings and dialogue to demonstrate the proposed ideas for the commercials, like a storyboard, so that they could be approved, modified or rejected before they filmed an actual commercial.
“Coming Home” depicts a father travelling home to meet his family after a long business trip. The family are all waiting at home and a meal is being prepared using Sainsbury’s own brand products.
“College” depicts a young man going to agricultural college travelling by train. He has been given a variety of Sainsbury’s own brand products by his parents to consume on his journey.
No finished commercials have been found for either of these animatics so it seems likely that they were rejected.
Duration: 4 minutes.
Design and production material for proposed television commercials
"Coming Home" and "College" animatics for television commercials
- Ref. No: SA/MARK/ADV/5/4/9
- Date: 26 Mar 1991
- Level: File
- Extent: 1 file
- Access: Open
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