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Sainsbury Archive Logo
Rectangular wooden block with a thin metal template attached to one side.

The template has a photograph etched on to it. The photograph features the back of a pushchair with a girl's face peeping around the side of it. There is a Sainsbury's bag hanging from the back of the pushchair with the logo, 'GOOD FOOD COSTS LESS AT SAINSBURY'S'.

The photograph was taken outside one of Sainsbury's supermarkets by a commercial photographer who offered it to Sainsbury's 'on spec'. Sainsbury's bought it and used it for advertisements in brochures and magazines.