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Image of Sainsbury's frozen fish, broccoli and a pie

[1960s-1970s]

Image showing: Sainsbury's Fresh Frozen 10 Fish Sticks; Sainsbury's Fresh Frozen 6 Fish Sticks; Sainsbury's 2 Cod Fillets in Golden Breadcrumbs; Sainsbury's Broccoli Spears; Sainsbury's 2 Whole Plaice...

SA/PKC/PRO/1/10/4/4/1

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Image of Sainsbury's frozen fish, broccoli and a pie

Image of Sainsbury's frozen fish, broccoli and a pie

[1960s-1970s]

Image showing: Sainsbury's Fresh Frozen 10 Fish Sticks; Sainsbury's Fresh Frozen 6 Fish Sticks; Sainsbury's 2 Cod Fillets in Golden Breadcrumbs; Sainsbury's Broccoli Spears; Sainsbury's 2 Whole Plaice...

SA/PKC/PRO/1/10/4/4/2

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Image of Sainsbury's frozen fish, broccoli and a pie

Image of Sainsbury's fish range, chips and potato croquettes

[1960s-1970s]

Image showing: Sainsbury's 8 Potato Croquettes; Sainsbury's Kipper Fillets; Sainsbury's 2 Whole Plaice in Golden Breadcrumbs; Sainsbury's Crinkle Cut Potato Chips (16 oz and 8 oz); Sainsbury's 10 Fish...

SA/PKC/PRO/1/10/4/4/3

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Image of Sainsbury's fish range, chips and potato croquettes

Image of Sainsbury's Haddock Steak and Cod Steak

[1960s]

Probably a frozen product, but not confirmed.

SA/PKC/PRO/1/10/4/4/4

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Image of Sainsbury's Haddock Steak and Cod Steak

Image of Sainsbury's Fresh Frozen cod, plaice and haddock

1964

Image showing: Sainsbury's Fresh Frozen Filleted Cod (14 oz), Sainsbury's Fresh Frozen Filleted Haddock (14 oz), Sainsbury's Fresh Frozen Filleted Cod (8 oz), Sainsbury's Fresh Frozen Plaice Prime...

SA/PKC/PRO/1/10/4/4/5

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Image of Sainsbury's Fresh Frozen cod, plaice and haddock

Image of Sainsbury's Fresh Frozen cod, plaice and haddock

[c. 1964]

Image showing: Sainsbury's Fresh Frozen Filleted Cod (14 oz), Sainsbury's Fresh Frozen Filleted Haddock (14 oz), Sainsbury's Fresh Frozen Plaice Prime Fillets, Sainsbury's Fresh Frozen Filleted...

SA/PKC/PRO/1/10/4/4/6

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Image of Sainsbury's Fresh Frozen cod, plaice and haddock

Image of Sainsbury's Kipper Fillets, Smoked Cod Fillets Skinless, and Smoked Haddock Fillets

1967

Negative number W159. Photographer: [Dennis] T[revor] Waller. Designer: Peter Proto.

SA/PKC/PRO/1/10/4/4/7

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Image of Sainsbury's Kipper Fillets, Smoked Cod Fillets Skinless, and Smoked Haddock Fillets

Image of Sainsbury's Kipper Fillets, Smoked Haddock Fillets and Smoked Cod Fillets Skinless

[c. 1967]

SA/PKC/PRO/1/10/4/4/8

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Image of Sainsbury's Kipper Fillets, Smoked Haddock Fillets and Smoked Cod Fillets Skinless

Image of Sainsbury's Kipper Fillets, Smoked Haddock Fillets and Smoked Cod Fillets Skinless

[c. 1967]

SA/PKC/PRO/1/10/4/4/9

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Image of Sainsbury's Kipper Fillets, Smoked Haddock Fillets and Smoked Cod Fillets Skinless

Image of Sainsbury's Kipper Fillets and Smoked Haddock Fillets

[c. 1967]

SA/PKC/PRO/1/10/4/4/10

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Image of Sainsbury's Kipper Fillets and Smoked Haddock Fillets

Image of Sainsbury's 3 Plaice Fillets in Golden Breadcrumbs and 2 Whole Plaice in Golden Breadcrumbs

1967

Negative number W158. Photographer: [Dennis] T[revor] Waller. Designer: Peter Proto.

SA/PKC/PRO/1/10/4/4/11

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Image of Sainsbury's 3 Plaice Fillets in Golden Breadcrumbs and 2 Whole Plaice in Golden Breadcrumbs

Image of Sainsbury's Scottish Smoked Haddock and Scottish Kipper Fillets

Jan 1973

Image showing: Sainsbury's Scottish Smoked Haddock with Butter; and Sainsbury's Scottish Kipper Fillets with Butter (boil in bag). Negative number 1370-3. Photographer: Graham Hitchcock. Designer:...

SA/PKC/PRO/1/10/4/4/12

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Image of Sainsbury's Scottish Smoked Haddock and Scottish Kipper Fillets

Image of Sainsbury's Freezer Foods Cod Fillets in Golden Breadcrumbs and Sainsbury's Freezer Foods Plaice Fillets

[1981]

The image is included in 'JS Journal' March 1981 page 6. 'JS Journal' described the products: "A full range of frozen fish fillets are now available under the JS label replacing the branded products....

SA/PKC/PRO/1/10/4/4/13

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Image of Sainsbury's Freezer Foods Cod Fillets in Golden Breadcrumbs and Sainsbury's Freezer Foods Plaice Fillets

Image of Sainsbury's fish fingers range

[1980s-1990s]

Image showing: Sainsbury's Freezer Foods 20 Cod Fish Fingers (Finest Cod Fillet); Sainsbury's Freezer Foods 20 Cod Fillet Fish Fingers (100% Cod Fillet); Sainsbury's Freezer Foods 20 Economy Cod Fish...

SA/PKC/PRO/1/10/4/4/14

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Image of Sainsbury's fish fingers range

Image of Sainsbury's frozen fish

[1995]

Image showing: Sainsbury's Frozen Scottish Smoked Salmon; Sainsbury's Frozen Scallops; Sainsbury's Frozen Isle of Skye Scottish Salmon Fillets; Sainsbury's Frozen Jamaican Red Tilapia; Sainsbury's...

SA/PKC/PRO/1/10/4/4/15

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Image of Sainsbury's frozen fish

Image of Sainsbury's frozen fish

[c. 1995]

Image showing: Sainsbury's Frozen Scottish Smoked Salmon; Sainsbury's Frozen Isle of Skye Scottish Salmon Fillets; Sainsbury's Frozen Jamaican Red Tilapia; Sainsbury's Frozen Greenland Halibut...

SA/PKC/PRO/1/10/4/4/16

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Image of Sainsbury's frozen fish

Image of Sainsbury's Frozen Cod in Crispy Breadcrumbs and Frozen Haddock in Crispy Breadcrumbs

[1995]

The image is included in 'JS Journal' April 1995 page 23. 'JS Journal' describes the products: "Two new selections bound to catch your eye with their bold, bright packaging are Frozen Cod and Haddock...

SA/PKC/PRO/1/10/4/4/17

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Image of Sainsbury's Frozen Cod in Crispy Breadcrumbs and Frozen Haddock in Crispy Breadcrumbs

Images of Sainsbury's Breaded Scampi

[1985-c. 1991]

SA/PKC/PRO/1/10/4/4/18

Images of Sainsbury's Breaded Scampi

Image of Sainsbury's Freezer Foods 20 Cod Fish Fingers (Finest Cod Fillet)

[1980s-1990s]

SA/PKC/PRO/1/10/4/4/19

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Image of Sainsbury's Freezer Foods 20 Cod Fish Fingers (Finest Cod Fillet)

Image of Sainsbury's Freezer Foods 6 Cod Steaks in Crispy Batter

[c. 1992]

SA/PKC/PRO/1/10/4/4/20

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Image of Sainsbury's Freezer Foods 6 Cod Steaks in Crispy Batter

Image of Sainsbury's Freezer Foods 20 Economy Cod Fish Fingers

[1980s-1990s]

SA/PKC/PRO/1/10/4/4/21

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Image of Sainsbury's Freezer Foods 20 Economy Cod Fish Fingers

Images of Sainsbury's Fresh Frozen Fish Sticks

[c. 1965]

SA/PKC/PRO/1/10/4/4/22

Images of Sainsbury's Fresh Frozen Fish Sticks

Image of Sainsbury's 2 Haddock Portions in Crisp Batter

1967

Negative number W157. Photographer: [Dennis] T[revor] Waller. Designer: Peter Proto.

SA/PKC/PRO/1/10/4/4/23

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Image of Sainsbury's 2 Haddock Portions in Crisp Batter

Images of Sainsbury's Frozen Foods Peeled Prawns

[c. 1990-1992]

SA/PKC/PRO/1/10/4/4/24

Images of Sainsbury's Frozen Foods Peeled Prawns

Images of Sainsbury's Frozen Foods 2 Plaice Filled with...

[1990s]

SA/PKC/PRO/1/10/4/4/25

Images of Sainsbury's Frozen Foods 2 Plaice Filled with...

Image of Sainsbury's Frozen Foods 2 Rainbow Trout

[1990s]

SA/PKC/PRO/1/10/4/4/26

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Image of Sainsbury's Frozen Foods 2 Rainbow Trout

Images of Sainsbury's Quick Frozen Raw Giant Tiger Prawns With...

[1993]

SA/PKC/PRO/1/10/4/4/27

Images of Sainsbury's Quick Frozen Raw Giant Tiger Prawns With...

Images of Sainsbury's Skinless Cod Fillets in Crispy Breadcrumbs

[1990s]

SA/PKC/PRO/1/10/4/4/28

Images of Sainsbury's Skinless Cod Fillets in Crispy Breadcrumbs

Image of Sainsbury's Frozen Foods Skinless Haddock Fillets in Low Fat Breadcrumbs, and Skinless Cod Fillets in Low Fat Breadcrumbs

[1995]

The picture is included in 'JS Journal' May 1995 page 18. 'JS Journal' stated "Last issue's New Lines page featured Frozen Haddock and Cod. Now we have the 'healthy eating' version: Low Fat Skinless...

SA/PKC/PRO/1/10/4/4/29

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Image of Sainsbury's Frozen Foods Skinless Haddock Fillets in Low Fat Breadcrumbs, and Skinless Cod Fillets in Low Fat Breadcrumbs

Image of three designs for Sainsbury's Spicy Coated Prawns

[1990s]

Picture showing three mock-ups of designs for Sainsbury's Spicy Coated Prawns. It is not known which if any of the designs was used.

SA/PKC/PRO/1/10/4/4/30

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Image of three designs for Sainsbury's Spicy Coated Prawns

Images of Sainsbury's 2 Whole Plaice in Golden Breadcrumbs

[1960s-1970s]

SA/PKC/PRO/1/10/4/4/31

Images of Sainsbury's 2 Whole Plaice in Golden Breadcrumbs