Blue Parrot Café and Blue Parrot Spa packaging

Sainsbury's Blue Parrot Cafe range was launched in January 2001. It was developed to deliver food with great taste and improved nutritional quality for children aged 5-11 years and included over 150 lines.

The products were developed in accordance with strict nutritional criteria that included: controlled salt and fat level, reduced use of additives, restricted colours and/or preservatives, only natural flavours with no flavour enhancers, the use of fruit and vegetables, additives approved by the Hyperactive Childrens Support Group (HACSG).