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Image of Sainsbury's Battenburg and Sainsbury's Trifle Sponge Cakes

1961

Part of image included in 'JS Journal' June 1961, p.11. Image by Harrison of Studio Briggs.

SA/PKC/PRO/1/3/4/2/1

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Image of Sainsbury's Battenburg and Sainsbury's Trifle Sponge Cakes

Image of Sainsbury's Christmas cakes

[c. Dec 1987]

Includes: Sainsbury's Fully Iced Christmas Cake with Cherries and Walnuts; Sainsbury's Fully Iced Luxury Christmas Cake with Brandy; Sainsbury's Dundee Cake; Sainsbury's Iced Top Christmas Cake;...

SA/PKC/PRO/1/3/4/2/2

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Image of Sainsbury's Christmas cakes

Image of Sainsbury's Wholemeal Harvest Fruit Cake and Sainsbury's Wholemeal Carrot & Orange Cake

[1980s-1990s]

SA/PKC/PRO/1/3/4/2/3

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Image of Sainsbury's Wholemeal Harvest Fruit Cake and Sainsbury's Wholemeal Carrot & Orange Cake

Image of Sainsbury's Chocolate & Orange Marble Cake and Sainsbury's Chocolate Layer Cake

[c. Mar 1994]

Image included in 'JS Journal' March 1994, p.28

SA/PKC/PRO/1/3/4/2/4

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Image of Sainsbury's Chocolate & Orange Marble Cake and Sainsbury's Chocolate Layer Cake

Image of Sainsbury's Luxury Handmade Slices

[c. Jan 1995]

Includes: Sainsbury's Luxury Handmade 4 Caramel Shortcake Slices; Sainsbury's Luxury Handmade 4 Carrot & Orange Slices; Sainsbury's Luxury Handmade 4 Paradise Slices. Image included in 'JS Journal'...

SA/PKC/PRO/1/3/4/2/5

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Image of Sainsbury's Luxury Handmade Slices

Image of Sainsbury's Farmhouse cakes

[c. Mar 1995]

Includes: Sainsbury's Farmhouse Chocolate Sponge Cake; Sainsbury's Farmhouse Apple Cake; Sainsbury's Farmhouse Lemon Drizzle Cake; Sainsbury's Farmhouse Toffee Sponge Cake; Sainsbury's Farmhouse...

SA/PKC/PRO/1/3/4/2/6

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Image of Sainsbury's Farmhouse cakes

Image of Sainsbury's Mr. Men cakes

[c. Apr 1995]

Includes: Sainsbury's Mr. Happy Birthday Cake; Sainsbury's Mr. Greedy Birthday Cake; Sainsbury's 12 Mr. Men White Chocolate Mini Rolls. Similar to image included in 'JS Journal' April 1995, p.23.

SA/PKC/PRO/1/3/4/2/7

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Image of Sainsbury's Mr. Men cakes

Image of Sainsbury's Mr. Men cakes

[c. Apr 1995]

Includes: Sainsbury's Mr. Happy Birthday Cake; Sainsbury's Mr. Greedy Birthday Cake; Sainsbury's 12 Mr. Men White Chocolate Mini Rolls. Image included in 'JS Journal' April 1995, p.23.

SA/PKC/PRO/1/3/4/2/8

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Image of Sainsbury's Mr. Men cakes

Images of Sainsbury's All Butter Sponge with Butter Cream Filling

[c. 1966]

SA/PKC/PRO/1/3/4/2/9

Images of Sainsbury's All Butter Sponge with Butter Cream Filling

Images of Sainsbury's Angel Cake

[1960s-1990s]

SA/PKC/PRO/1/3/4/2/10

Images of Sainsbury's Angel Cake

Image of Sainsbury's 6 Apple and Sultana Slices

[c. Aug 1981]

Image included in 'JS Journal' August 1981, p.8

SA/PKC/PRO/1/3/4/2/11

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Image of Sainsbury's 6 Apple and Sultana Slices

Image of Sainsbury's Assorted Tea Fancies

[1960s]

SA/PKC/PRO/1/3/4/2/12

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Image of Sainsbury's Assorted Tea Fancies

Images of Sainsbury's Battenburg, Sainsbury's Battenberg

[1960s-1989]

SA/PKC/PRO/1/3/4/2/13

Images of Sainsbury's Battenburg, Sainsbury's Battenberg

Image of Sainsbury's Chocolate Cake with Chocolate Filling

[1960s]

SA/PKC/PRO/1/3/4/2/14

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Image of Sainsbury's Chocolate Cake with Chocolate Filling

Image of Sainsbury's Chocolate Cup Cakes

[1960s]

SA/PKC/PRO/1/3/4/2/15

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Image of Sainsbury's Chocolate Cup Cakes

Image of Sainsbury's Chocolate Roll

1974

Negative number 1488-11. Photographer: G. [Graham] Hitchcock. Designer: Audrey Fletcher. File number 147.

SA/PKC/PRO/1/3/4/2/16

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Image of Sainsbury's Chocolate Roll

Image of Sainsbury's Chocolate Sponge Sandwich

1974

Negative number 1488-2. Photographer: Graham Hitchcock. Designer: Audrey Fletcher. File number 138 [crossed out].

SA/PKC/PRO/1/3/4/2/17

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Image of Sainsbury's Chocolate Sponge Sandwich

Images of Sainsbury's Chocolate Yule Log

[c. 1990-c. 1992]

SA/PKC/PRO/1/3/4/2/18

Images of Sainsbury's Chocolate Yule Log

Image of Sainsbury's Coconut Crunch Cakes

[1960s]

SA/PKC/PRO/1/3/4/2/19

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Image of Sainsbury's Coconut Crunch Cakes

Image of Sainsbury's Fairy Cakes packaging

[1960s]

SA/PKC/PRO/1/3/4/2/20

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Image of Sainsbury's Fairy Cakes packaging

Image of Sainsbury's Fancy Chocolate Gateau

[c. 1971]

SA/PKC/PRO/1/3/4/2/21

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Image of Sainsbury's Fancy Chocolate Gateau

Image of Sainsbury's Farmhouse Country Fruit Cake

[1980s-1990s]

SA/PKC/PRO/1/3/4/2/22

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Image of Sainsbury's Farmhouse Country Fruit Cake

Images of Sainsbury's Farmhouse Tea Cake

[1980s-1990s]

SA/PKC/PRO/1/3/4/2/23

Images of Sainsbury's Farmhouse Tea Cake

Image of Sainsbury's 8 Fondant Fancies

[1990s]

SA/PKC/PRO/1/3/4/2/24

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Image of Sainsbury's 8 Fondant Fancies

Images of Sainsbury's French Jam Sandwich

[c. 1968]

SA/PKC/PRO/1/3/4/2/25

Images of Sainsbury's French Jam Sandwich

Image of Sainsbury's Fruit and Cherry Slice

1974

Negative number 1592-4. Photographer: G. [Graham] Hitchcock. Designer: Mike Cheverays[?]. File number 168 [crossed out].

SA/PKC/PRO/1/3/4/2/26

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Image of Sainsbury's Fruit and Cherry Slice

Image of Sainsbury's Fully Iced Christmas Cake with Cherries Soft Icing

[1980s-1990s]

SA/PKC/PRO/1/3/4/2/27

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Image of Sainsbury's Fully Iced Christmas Cake with Cherries Soft Icing

Image of Sainsbury's Genoa Cake

[1960s]

SA/PKC/PRO/1/3/4/2/28

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Image of Sainsbury's Genoa Cake

Image of Sainsbury's Gift Cakes

[c. Sep 1999]

Image included in 'JS Journal' September 1999, p.22, where products are called "Bubblegum Gift Cakes", seemingly referring to the designs on the cakes

SA/PKC/PRO/1/3/4/2/29

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Image of Sainsbury's Gift Cakes

Image of Sainsbury's Home Style Fruit Cake

[1960s]

SA/PKC/PRO/1/3/4/2/30

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Image of Sainsbury's Home Style Fruit Cake

Image of Sainsbury's Light Madeira Cake

[1960s]

SA/PKC/PRO/1/3/4/2/31

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Image of Sainsbury's Light Madeira Cake

Image of Sainsbury's Luxury Hand Decorated Christmas Cake

[c. Nov 1991]

Image included in 'JS Journal' November 1991, p.20

SA/PKC/PRO/1/3/4/2/32

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Image of Sainsbury's Luxury Hand Decorated Christmas Cake

Image of Sainsbury's Mini Rolls

[c. Apr 1995]

Includes: Sainsbury's Milk Chocolate 6 Mini Rolls; Sainsbury's White Chocolate 6 Mini Rolls; Sainsbury's Milk & White Chocolate 6 Mini Rolls. Image included in 'JS Journal' April 1995, p.23.

SA/PKC/PRO/1/3/4/2/33

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Image of Sainsbury's Mini Rolls

Images of Sainsbury's Rich Christmas Fruit Cake for Icing at Home, Sainsbury's Rich Fruit Christmas Cake with Cherries

[1950s-1990]

SA/PKC/PRO/1/3/4/2/34

Images of Sainsbury's Rich Christmas Fruit Cake for Icing at Home, Sainsbury's Rich Fruit Christmas Cake with Cherries

Image of Sainsbury's Sponge Gateau with Hazelnut Flavoured Filling

[1960s]

SA/PKC/PRO/1/3/4/2/35

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Image of Sainsbury's Sponge Gateau with Hazelnut Flavoured Filling

Image of Sainsbury's Strawberry Jam Gateau

1972

Negative number W 251. Photographer: [Dennis] T. Waller. Designer: Audrey Fletcher. File number 97.

SA/PKC/PRO/1/3/4/2/36

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Image of Sainsbury's Strawberry Jam Gateau

Image of Sainsbury's Strawberry Jam Sponge

[1960s]

SA/PKC/PRO/1/3/4/2/37

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Image of Sainsbury's Strawberry Jam Sponge

Image of Sainsbury's Sultana and Walnut Cake

[1960s]

SA/PKC/PRO/1/3/4/2/38

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Image of Sainsbury's Sultana and Walnut Cake

Images of Sainsbury's Super Mario Chocolate Mini Roll

[c. Jun 1993]

SA/PKC/PRO/1/3/4/2/39

Images of Sainsbury's Super Mario Chocolate Mini Roll

Images of Sainsbury's Swiss Rolls

[1960s-c. 1993]

SA/PKC/PRO/1/3/4/2/40

Images of Sainsbury's Swiss Rolls