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Open University television programme broadcast on BBC2.

Relates to use of IT in stores. Interviews with Derek Graham (Distribution), Penny Carter (Buyer), Bryan Robbins (Audit Manager), Christopher Baker (Retail Systems - all Sainsbury's). Sainsbury's branch footage. Bar codes, scanning, EPOS. Disadvantages of IT - need of IT infrastructure (with reference to M&S). Computer room in Sainsbury's branch: monitoring performance of checkout operators. Branch ordering, depots, stock holding, 'picking' goods for despatch, sales patterns - all controlled by computer. Interview with Ted Glendinning, Data Control, Sainsbury's. Sainsbury's said to be traditionally a centrally-controlled company: IT enhances this. Direct marketing.

Duration: 24 minutes. Open University reference: DT200/07. This video has not been digitized so the contents of it have not been confirmed.