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Video made by Greenpeace showing activists dressed as cows visiting Sainsbury's branches to protest against the sale of milk from cows fed on genetically modified (GM) feed. Includes a message in the style of an instore announcement and clips of interviews with customers and Alan Simpson MP. The Sainsbury's branches visited are: Greenwich; Castle Boulevard, Nottingham; Hornchurch (identified in video as Romford); Bristol (unclear which branch in Bristol); Leeds (Moor Allerton Centre?). Includes 'Rawhide' theme music.

Relates to protests by Greenpeace in Summer 2004 at Holborn.