Video featuring a discussion with Peter Davis of Sainsbury's and David Abbott (of AMV advertising agency) about Sainsbury's advertising campaign in women's magazines.
The discussion is mainly about the reasons for advertising in magazines including how it led to increased sales for example of mangoes, and also discusses some of the features of Sainsbury's magazine advertisements. The video appears to have been made by or for IPC Magazines (publishing company), perhaps to encourage other companies to advertise in their magazines. There are two parts of the video - the second part appears to be an update filmed two years later.
Duration: 8 minutes.
Video programmes by other companies, organizations and individuals with references to Sainsbury's
Video about Sainsbury's advertising campaign in women's magazines
- Ref. No: SA/PR/1/8/2/2
- Date: [1980s]
- Level: File
- Extent: 1 file
- Access: Open
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