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Press release announcing that Sainsbury's with Brooke Bond Oxo, Coca-Cola, Heinz, and United Biscuits will be raising £100,000 for the National Society for the Prevention of Cruelty to Children (NSPCC) Centenary Appeal. Customers will collect labels, ring pulls and pack tops from products made by those suppliers, and will donate 5p for each proof of purchase received. The appeal will run for four weeks from 8 October.