"Lovely Louise Hosts Sainsbury's New Celebrity Recipe" press release, 19 May 1994

Promotional recipe cards, available to customers at no charge, for 17 different meal ideas which formed part of the 'Sainsbury's. Everyone's favourite ingredient.' advertising campaign. The campaign included television advertisements featuring celebrities narrating recipe instructions whilst the dish is prepared. The recipe cards feature the recipes seen on television and are held in a plastic wallet entitled "Sainsbury's Simply take...recipe collection". Also includes a ring binder with plastic pockets to hold the cards (this also features the slogan "Sainsbury's Where good food costs less").