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News article announcing that "Sainsbury’s is celebrating heritage brands that have also been around for over hundred years, to mark the Centenary of the First World War" partnering with a number of heritage brands, including Cadbury, Gillette and Lea & Perrins. Sainsbury's has also created "two bespoke bouquets, designed by florist and Sainsbury’s colleague, Hannah Cakebread" as a special tribute to those who served.