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News article reporting on Sainsbury's research revealing that "child literacy is on the decline in the UK, with children unable to identify once popular fictional characters" and that children are finding inspiration online, with other findings and analysis. Article also reveals that one in eight schools have no library and that "To encourage local children to read more, Epsom Sainsbury’s transformed an old London bus into an immersive school library" for pupils at Riverview Primary school in Tolworth, Surrey, with celebrity Katie Piper reading to pupils on the bus.