Newton Abbot and Paignton stores opening (4 Nov 1996) public relations file

File of correspondence and other papers relating to Sainsbury's acquisition of two stores in Devon - one in Newton Abbot and one in Paignton.

The stores were formerly Plymco Superstores (part of Plymouth and South Devon Co-operative Society) and reopened as Sainsbury's stores on 4 November 1996.

The file is from Sainsbury's Local PR Department so primarily relates to public relations activities for the opening of the store but also includes some general information about the store.

Includes press releases, internal and external correspondence, press cuttings, and information about the new store. Public relations activities included a balloon release.