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"Sainsbury's in Craigavon - Review of PR Activity for Store Opening" report

1998

Report by Shandwick Northern Ireland (public relations agency) on the public relations activities carried out to promote the opening of Craigavon store. Includes copies of press cuttings.

SA/PR/6/2/5/5/1

"Sainsbury's in Craigavon - Review of PR Activity for Store Opening" report

Client contact report, programme and guest list for Craigavon store opening

21 Jan 1998

Client Contact Report from Shandwick (public relations agency) with attached programme and guest list for the opening of the new Sainsbury's Craigavon store in Northern Ireland.

SA/PR/6/2/5/5/2

Client contact report, programme and guest list for Craigavon store opening

Craigavon store tour draft script

[1998]

Draft script (with annotations) for a tour of the store (presumably a press preview tour shortly before the store opening), which points out "some of the special features and products we are...

SA/PR/6/2/5/5/3

Craigavon store tour draft script

Sainsbury's in Craigavon Briefing Pack

[1998]

Public relations briefing pack (for use within the company) which includes a background to the store, information on political issues including a recent bomb attack in the area, Sainsbury's sourcing...

SA/PR/6/2/5/5/4

Sainsbury's in Craigavon Briefing Pack

Craigavon store VIP reception guest list

1998

Guest list for a reception for the new Sainsbury's store in Craigavon on 2 March 1998 including politicians, press, suppliers, opinion formers, contractors, consultants and advisors, and Sainsbury's...

SA/PR/6/2/5/5/5

Craigavon store VIP reception guest list