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Various papers including a memorandum, e-mail and fax about the press launch of Sainsbury's hot air balloon programme (also known as Sainsbury's Flying Circus) planned for 21 August 1996 at Leeds Castle. The launch event was cancelled although a photocall at The Honorable Artillery Company in London was proposed to replace this.

The file also includes a list of questions and answers that might be posed by the media about the programme, and a copy of balloon operating, management and account handling agreement between J Sainsbury plc and Flying Pictures (Balloons) Limited, July 1996.