Papers relating to a photocall held at Sainsbury's Longwater store in Norwich on 10 May 1999 at which a deer named Chuckles will eat Sainsbury's Luxury Muesli. Chuckles was rescued after being found newly born and barely alive, and refused all solid food until she was fed Sainsbury's Luxury Muesli.
Papers include a photocall press release, information about Sainsbury's mueslis, copy of press release on behalf of Norfolk Dinosaur Adventure Park (home of the deer), and an opening leaflet for Longwater store "My new Sainsbury's. Drawn by Kyle Blanch, Aged 6 (and friends)".
Local public relations promotions and projects in 1999
Chuckles the deer photocall (10 May 1999) papers
- Ref. No: SA/PR/6/4/7/3
- Format: File/Folder
- Date: 1999
- Level: File
- Extent: 1 item
- Access: Open
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