Public relations material relating to food and non-food products and ranges, and services offered by the company.
The section of the Public Relations Department which managed this function was referred to as Consumer Public Relations (approximately during the 1980s to 1990s). Activities that were carried out include issuing press releases and giving out samples to the media, giving individual press briefings, organising press events, organizing tasting sessions (including wine tasting events for wine writers), giving product previews to magazines, and organizing media interviews.
The section also managed the home economics speaker service at one time (by 1992) and publications (mainly cookery books and children's books, see SA/PUB) - items relating to these functions are placed elsewhere in the collection.
Product and consumer public relations administration
[c. 1986-1987]SA/PR/7/1
Product press reception and launch papers
1970s-1990sPapers including press packs and correspondence relating to product related press receptions mainly to promote new products. This excludes material relating to wine tasting events which can be found...
SA/PR/7/2
Product information
1990sSA/PR/7/3
'Wine News', Oct 1988-Nov 1991
Oct 1988-Nov 1991'Wine News' press releases sent to wine journalists giving details of ranges and prices.
SA/PR/7/4
Wine tastings papers
1970-2015Papers relating to wine tasting events organized by Sainsbury's including wine lists and other information for those attending the events. Most of these wine tastings appear to have been organized for...
SA/PR/7/5
Product related press cuttings and broadcast transcripts
1970s-2010sSA/PR/7/6
Food safety issues press cuttings and broadcast transcripts
1980s-1990sSA/PR/7/7
'Packed Lunches for Children' booklet and related public relations papers
1980In 1980, Sainsbury's produced a free booklet, 'Packed lunches for children' containing suggestions for nutritious lunches. It was launched at a lunchtime press reception on 17 June and was available...
SA/PR/7/8
Public relations food additives and healthy eating material
1985-1994Files produced by Sainsbury's Public Relations department in relation to healthy eating and food additive issues. Includes one file containing internal and external correspondence and handwritten...
SA/PR/7/9
Tu look books
2010-2011Look books put together by fashion and beauty PR agency Modus Publicity for Sainsbury's. Look books were issued to the press to promote the next season's range of Tu clothing (mens, womens and...
SA/PR/7/10
'Gok for Tu' lookbooks
c.2010Look books issued to the press to publicise Gok Wan's range for Sainsbury's Tu clothing. Includes 3 look books.
SA/PR/7/11
Home & Lifestyle look books
2013-2014Lookbooks (promotional booklets) for Sainsbury's Home & Lifestyle ranges, issued to the press to publicise the range.
SA/PR/7/12
Christmas food and drink promotional booklets
2013Promotional booklets for the media about Sainsbury's Christmas food and drink products.
SA/PR/7/13
Product and consumer public relations photographs
[1999-2000s]SA/PR/7/14
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