'Sainsbury's Home Learning' (childrens book series)

Comprises mainly general product advertising material, original and photocopied. Themes include: Valentine's Day, Spring, Mother's Day, Easter and Christmas promotional offers; special offers on specific products such as alcohol, petrol, fresh meat, dairy products, frozen foods, take-away pitta sandwiches, toiletries, baby products and Sainsbury's Diner Range; the substantial range of specific goods offered by stores such as 200 cheeses, 50 types of fish, wines, foreign foods and exotic fruit; Sainsbury's Home Learning Programme; promotions such as 'Multibuys', 'Price Watch' and 'Price Press'. Also includes other Sainsbury's advertising material with themes such as: new style check outs with 'Scan and Pack' service; recruitment of school leavers for 'Youth Training Scheme' and 'Management Training Scheme' (photocopy); customer service and facilities: the variety of services offered by stores such as bakeries, delicatessens, freezer food, fishmongers and flower shops; promotion of counter service for fresh meat, fishmonger and delicatessen; branch openings; free on-site parking; late night opening times; recycled plastic carrier bags and the 'Penny Back' scheme for carrier bags; general advertising: over 120 years of Sainsbury's "good quality" (featuring red-label tea); Sainsbury's, the greenest grocer' - Winner of 1989 'Grocer Green Awards' for its 'green' environmentally-friendly products and clean business practices; 'Wine Taster of the Year' Competition with the Daily Telegraph; artwork for Sainsbury's 'Local' stores and V.E. Day Celebration; the general innovation of the company. Some examples feature the slogans "Good Food Costs Less at Sainsbury's", "Leading by Example", "Everyone's Favourite Ingredient" and "Cheaper and Different".

Contains final proofs of advertisements for national press release. Themes include: specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners, 'Sainsbury's Book of Food' by Frances Bissell; 'Multibuy', "Supermarket Wine Merchant of the Year", Unit Pricing campaign, J. Cosmetics, filter coffee, nappies and Sainsbury's Home Learning Programme (children's books); Christmas promotions; prices for selected products such as fruit, groceries, baby products, dental care items, toiletries and household items.