'My first book of' (childrens book series)

Comprises Point of Sale advertising material for books and free publications; examples featured include barker cards, showcards, shelf labels, and posters. Some signage advertises a Sainsbury's Childrens Book Event, "Ten years of Sainsbury's Children's Books - A feast for the imagination", and "Sainsbury's Summer Reading"; Some examples feature the slogan "Sainsbury's. Everyone's favourite ingredient". Advertisements frequently refer to special offers on selected paperback books (e.g. "Wild horses" by Dick Francis); Products advertised include: Cookery books: "Sainsbury classic cookbooks", "The best of Sainsbury's" cookbooks (wholefood/baking/desserts/entertaining), "Sainsbury's recipe library" series, "Sainsbury's book of food" by Frances Bissell, "Sainsbury's quick and easy cooking for students" by Cas Clarke; Wine books: "Sainsbury's pocket food & wine guide" by Kathryn McWhirter & Charles Metcalfe, "Sainsbury's pocket wine guide 1995" and "Sainsbury's pocket wine guide 1997" by Oz Clarke, "Sainsbury's encyclopedia of wine" by Oz Clarke, "Superplonk": 1995, 1996, Alice King's "Check it out" (Summer 1995), Children's books: Sainsbury's "Read me a story book", "My first books", "Concept books", "Play and learn" books, "A Christmas book", Sainsbury's shaped puzzle book, board books, Non-Sainsbury's products: "Where's wally" (childrens book).