Press release announcing the introduction of a range of own-brand children's books at Shaw's Supermarkets [Sainsbury's former USA subsidiary] from 1 November. Shaw's will be the first food retailer in North America to sell an own brand range of children's books.
The press release is on headed paper with a 'Ten years of Sainsbury's Children's Books' logo and 'Sainsbury's. A feast for the imagination' slogan.
"Ten years of Sainsbury's Children's Books" press pack
"Now Shaw's Feeds America's Mind" press release, 03 Oct 1995
- Ref. No: SA/PUB/7/3/1/14
- Format: Document/Page/item
- Date: 3 Oct 1995
- Level: Item
- Extent: 1 item
- Access: Open
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