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Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) to introduce the company's new Chief Executive Justin King to staff. The programme was filmed at Canley store, Coventry on Thursday 8 April 2004 and broadcast on 19 April 2004 by satellite to Sainsbury's stores, depots and offices.

In the programme Justin King discusses: his background in the food industry and retail; focus on customers and stores; importance of growing sales; how Canley store is growing sales; and requests feedback.

Duration: 5 minutes. Includes footage of the exterior of Canley store; interior of Canley store with customers, staff and displays.