'The Journal', December 2001

Table of content

• Contents
  02

  features
  what a difference a year makes 6-7
  the journal looks back over the past 12 months to
  see how far Sainsbury's has come
  formats for the future 8-9
  a look at the formats and partnerships that
  will maximise the...

• Forward View
  02

  ...from Roger Matthews, group finance director
  We're now into the third quarter of the financial year, which
  includes the crucial Christmas trading period. Our focus is
  on serving the needs of our customers and...

• If I were boss...
  03

  Trying on the boss's shoes for size this month is
  Bryan Ouirl<, assistant manager checkouts at
  Monks Cross, and the first thing he'd do is pay
  colleagues more...
  If you want the best service, you have to pay the best wages....

• Q is for quality
  03

  CONTINUING ITS great record in the Quality
  Food & Drink awards, Sainsbury's has
  scooped seven silver 0 awards for
  outstanding product guality while Tesco
  went away empty-handed - and it's the
  second year running Sainsbury's...

• Third successive quarter of strong growth
  03

  INTERIM RESULTS unveiled on 21 November show nine successive months of
  growth for Sainsbury's. Group chief executive Peter Davis said this was the
  best sustained growth the company has delivered for over ten years - showing
  the...

• Data warehouse keeps campaigns on target
  04

  Understanding customers -
  who they are and what they
  want - is key to Sainsbury's
  continued success.
  Although there is a wealth of
  information about who shops in the
  stores, what they buy and when - until
  now it has been...

• New company secretary appointed
  04

  TIM FALLOWFIELD has been appointed Group company
  secretary, taking over from Nigel Matthews QBE who is retiring
  after 25 years'service. Tim joins from global logistics group
  Exel, where he was company secretary.
  After training...

• The journal goes green
  04

  NOTICE ANYTHING different
  about the journal WIS month?
  It's printed on 100 per cent
  recycled paper.
  That means every single
  page of this issue comes from
  paper that has been used before.
  "It's important everyone
  does their...

• Truro picks up the charity challenge
  04

  TRURO COLLEAGUES are this
  year's charity team champs.
  Colleagues from the store raised
  £850 for the Royal National
  Institute forthe Blind by abseiling
  80 feet down their local county
  hall.
  They then applied for...

• Bites - Jeff & Co Range Is Bliss
  05

  bites
  JEFF&CO
  RANGE IS BLISS
  Teen magazine
  Sf/ss has given the
  thumbs up to
  Jeff SCO's
  autumn/winter
  range. Fashion
  editor Karen Crook
  writes:
  "Sainsbury's are
  stocking the best
  winter clothes
  ever! This
  collection...

• Bites - Sainsbury's Bank is cashing in
  05

  bites
  SAINSBURY'S
  BANK IS
  CASHING IN
  Sainsbury's Bank's
  network of cash
  machines continues
  to grow, with the
  total reaching 275
  this month.
  Customers seem to
  like them-with
  around 20,000
  withdrawals
  averaging...

• Kids learn while parents shop
  05

  CHILDREN CAN learn the three Rs while
  parents shop at the UK's first children's
  supermarket-based learning club at
  Springfield, Chelmsford.
  The Discovery Club is equipped with a
  state-of-the-art computer network so six
  to...

• Prince Charles launches local sourcing guide
  05

  SAINSBURY'S SUPPORT for the rural
  economy has taken a step forward with
  the publication of a local sourcing guide,
  launched by Prince Charles.
  Sainsbury's is sponsoring the guide
  which is published by the Institute...

• Top of the shops
  05

  KEMPSTON'S BOBBY Singh is topof the shops
  after winning the coveted retail customer
  service professional of the year award.
  And another colleague, Peterborough's
  Jerry Singh - no relation - also made it to the
  finals, in the...

• What a difference a year makes
  06

  A year ago, Sainsbury's recovery programme was announced, Homebase was being
  sold, and the relocation to Holborn had been agreed - a year's a long time in retail! • In an exclusive12-month partnership,
  Sainsbury's sells...

• Formats for the future
  08

  Sainsbury'sisona
  mission to bring its
  stores into line with
  what customers
  \N3ntthejournal
  takes a look at the
  formats and
  partnerships that
  willfulfilthis vision. The new formats - main plus and
  mixed mission - are...

• Bites - Classroom chefs have a 'taste of success'
  10

  bites
  CLASSROOM
  CHEFS HAVE A
  'TASTE OF
  SUCCESS'
  The taste of
  success student
  award scheme has
  successfully
  encouraged those
  amateur Ainsley
  Harriotts, junior
  Jamie Olivers, and
  dinky Delia Smiths
  in the...

• Cheers!
  10

  THE INTERNATIONAL Wine and Spirits
  Competition (IWSC) has brought
  Sainsbury's a series of awards thi s year.
  The title of Best White Spirit was
  awarded to Blackf riars Gin and seven gold
  medals were presented to...

• EASE-y does it
  10

  SAINSBURY'S HAS won
  the supermarket
  category in the 2001 Ease
  of Access Service and
  Employment Awards
  (EASE) for its
  commitment to disabled
  colleaguesand
  customers, beating off
  competition from Asda
  and Morrisons.
  The...

• Judge the food by its cover
  10

  e range has
  , this time for the
  effectiveness of Its packaging.
  Fiona Shannon, design controller,
  collected the coveted International Design
  Effectiveness Award at
  a ceremony at the
  London IHilton. The
  quality of the...

• Rich reward
  10

  NORTHWICH SHOPPER Carole
  Millar, has won the equivalent of
  free shopping for a year - thanks
  to her Sainsbury's Bank Visa
  Credit Card.
  Mrs Millar entered the
  competition set by Sainsbury's
  Bank and beat over 8,000
  entrants...

• An energetic effort to conserve
  11

  WELL DONE to the winners of the energy challenge.
  These store colleagues have won £500 for the SSA.
  The challenge, which took place during October's
  National Energy Week, aimed to test the new Triad
  energy warning system that...

• Bites - Third year running for pasta award
  11

  THIRD YEAR
  RUNNING FOR
  PASTA AWARD
  Sainsbury's has won
  the title of pasta
  retailer of the year
  for the third year
  running at the Pizza,
  Pasta and Italian
  Food Industry
  Awards.
  The key to
  Sainsbury's success
  with pasta...

• London kids get fruity
  11

  TWENTY-FOUR London schools are due to receive a free
  supply of fruit every day for a week each term thanks to
  Sainsbury's latest fruit for scliools initiative.
  The scheme aims to help make fruit and vegetables
  an integral part...

• New supplier development programme for 2002
  11

  PETER DAVIS has given a further boost
  to the Scottish food industry by
  announcing a new supplier
  development programme for 2002.
  He announced the new investment
  at the first Sainsbury's Scottish Supplier
  conference which was...

• It's crunch time for Christmas
  12

  As customers start
  pouring in and the shelves
  pile up with fresh foods,
  the journal discovers how
  customer service will be
  the key to a successful
  Sainsbury's Christmas.
  stores are filling up with fresh foods,
  car parks...

• Santa's Christmas tips, Part 2
  14

  As you're gearing up for that all-important
  Christnnas meal, here are a number of little things
  that may help save you time and a few pennies. Vr -Oa ^ -BB» ^St® IS.
  For Christmas
  vegetables witti a twist,
  try roasting...

• Healthy start to new year
  15

  All eyes are obviously
  on Christmas, but
  January will offer
  everybody the perfect
  opportunitytodetox
  after the festive
  season asSainsbury's
  launches a special
  pronnotiononthe
  lower-fat Be Good To
  Vt)L/rse/f range. More...

• Fit the faces to the names with new online Who's Who
  16

  YOU CAN now find out about the
  Sainsbury Group's Board and
  departmental directors using th<
  new online Who's Who guide on
  the intranet. The Who's Who has
  pictures of each director along
  with a brief description of the
  area...

• New life for old equipment
  16

  TWO CHARITIES - Streetwise and Crisis
  FareShare - have benefited from
  Sainsbury's move from Blackf riars to
  Holborn. The charities are now the proud
  owners of TV/videos from the old
  Blackf riars offices.
  "Our new offices are...

• Save £5 with Jeff & Co
  16

  Save £5 with Jeff & Co

• Bites - Shaw's women in management get together
  17

  Bites
  SHAW'S WOMEN
  IN MANAGEMENT
  GET TOGETHER
  Around 300 female
  managers at
  Shaw's met for a
  day-long Women in
  Management
  conference in
  October hosted by
  Shaw's senior vice
  president for
  human resources,
  Ruth...

• Fair's fayre
  17

  lONTENT with being the UK's
  St retailer of Fairtrade products,
  ibury's has announced that It is
  ;ing with the Fairtrade Foundation
  ;o develop a range of own-label
  Fairtrade products. The range will
  guarantee a better deal...

• Sister cities
  17

  the journal conUnues its look
  at towns and cities in the
  UK and US witin Sainsbury's
  and Shaw's stores. Taunton, Somerset
  Tauntoncolleaguesaredoingtheir
  bit for the local community by
  Isponsoring a pony!
  "During the...

• Bumper Christmas quick crossword
  18

  ACROSS
  1. Yuletide(9)
  6. Dark oval fruits (5)
  9. Inert gas (5)
  10. Large crowd (9)
  11. Government official
  (10)
  12. Impatient desire (4)
  14. Weakness (7)
  15. Pilot (7)
  17. Variety of tangerine (7)
  19. Jewellery items...

• Fare comment - Tiramisu
  18

  fare comment - Tiramisu

• September competition winners
  18

  Winning the £25 crossword is C Goodwin at Guildford. The £10 wordsearch goes
  to Joan Shortle, a veteran.
  For a list of the winners in the rest of the competitions featured in the September
  issue, please send an SAE to the...

• Solutions to November wordsearch and crossword
  18

  Across: 6 Visitor; 7 Marry;
  9Gav;10Narrative;
  12 Appropriate; 15 Acknowledge;
  17Ballerina;19 0dd;21Close;
  22 Mariner.
  Down: 1 Final; 2 Lid; 3 Coma;
  4 Partridge; 5 Private; 8 Triple;
  11Spineless;13Reward;
  14 Scrawls; 16...

• Win a pair of Premiership tickets with Carling!
  18

  Carling, Britain's favourite lager, now sells
  over three million pints every day - that
  means 73 pints of Carling are sold every
  second! |
  Although Carling no longer sponsors The
  Premiership directly, its link with football...

• Capital prize to celebrate January sales
  19

  There is no more enjoyable way to celebrate this
  special season than by staying at London's Royal
  Garden Hotel - where fun and style always go
  hand in hand.
  Ideally located for the very best of the New
  Year sales, the hotel...

• Win a millllionaire's night out this Christmas
  19

  With your support, Christmas Millionaire Maker™ will do
  wonders for your sales over the festive period. Ensure you know
  all about it and how it works. Here's a quick recap: it costs £5 to
  play and has two games. A...

• Express yourself
  20

  different states
  Martin Beckett, payroll
  assistant, Alton:
  Have I missed a trick somewhere?
  I read the "sister cities" article in
  the Septemberyourna/, which said
  Sainsbury's Plymouth, in Devon,
  and Shaw's...

• Cartoons
  21

  I've found a way to make those beer packs light!!

• Salient points
  21

  complimentary stuffing
  Claire Horrocks, food to go assistant,
  Burnley:
  On our counter, we often have customers asking
  if we sell sage and onion stuffing with our
  chickens. We know our local market gives
  stuffing to its...

• Bob's building sales in Bristol
  22

  GETTING INTO the Bob The Builder spirit was this
  little customer, Joe, at Castle Court store in Bristol.
  Following Sainsbury's exclusive deal with the Early
  Learning Centre to sell Bob The Builder products
  this Christmas, what...

• Braintree brightens day centre
  22

  THE TABOR Disabled Day Centre is
  looking a lot brighter after receiving a
  number of donations from Braintree
  store.
  The store gave the centre many
  tables and chairs, as well as a
  collection of pictures to brighten...

• Flower power is blooming marvellous
  22

  EVERYTHING'S COMING up roses for
  Hamilton's grocery replenishment
  assistant, William Jeffrey.
  William won a gold medal in North
  Lanarkshire Council's best-kept garden
  competition. "The house was new when I
  moved in a few...

• In memory of Judy
  22

  BRAMINGHAM PARK now has a new electric wheelchair thanks to
  the family, friends and colleagues of Judy Taylor, who died earlier
  this year.
  Judy worked for Sainsbury's for 12 years before she was
  injured in a hit-and-run...

• Mad for a party
  22

  THE MAIN plus format team, from the business centre, was given a crazy
  teambuilding challenge for Age Concern's Make A Difference Day
  Having only found out about the challenge the night before, the
  nine-strong team pulled off...

• Taking the high road
  22

  BRENDA GIBBS travelled all
  the way from Torquay to
  Scotland for a walking holiday
  in the Scottish Highlands -
  only to find the leader of the
  95-mile trek was a
  Sainsbury's colleague!
  Peter Kemp regularly
  takes time out...

• Fairfield's letter of praise
  23

  FAIRFIELD PARK store in
  Bedford has received a letter of
  thanks from the King's Arms
  Project, which provides shelter
  for poor and disadvantaged
  people In the town.
  By donating food, the store
  has not only enabled...

• Full of colour
  23

  CHILDREN OFall ages addeda touch of
  colour to Tunbridge Wells when it ran a
  colouring competition foryoungsters,
  aged five and under, and an alphabet
  quiz based on the store for six to 11-
  year-olds.
  The competition was...

• Magic displays
  23

  THE JOURNAL received two
  Halloween photos from
  Lordshill and Newbury stores
  before this issue's deadline,
  and here they are... NOT
  AFRAID...
  This
  customer
  wasn't too
  afraid...

• Out to launch
  23

  JEFF BANKS made it a day to remember for five
  customers when he visited Low Hall store for the
  launch oftheJeffS Co clothing range.
  He gave all five a makeover, and allowed them
  to keep the Jeff & Co outfits. Store...

• Staines spots celebrity chef
  23

  THE CAMERAS were out when celebrity chef,
  Ainsley Harriott popped into Staines store.
  Getting their picture taken with the TV star are:
  (I to r) Dave Pope, store manager Nick
  Crockford, Tracy Goff, Pauline Shanks,
  Catherine...

• Berryden conversion
  24

  Dunstable store has converted a
  customer from Tesco thanks to
  delivering great service - and all
  because her mother's handbag was
  stolen!
  The customer service team
  recognised how distressed the lady
  was so they got her a...

• Great service at Great Yarmouth
  24

  Rachel Moore, columnist at the Qreat Yarmouth
  Mercury, was so impressed by the service she received
  in her local store when out shopping with hertwo-yearold,
  that she gave the store a mention in her newspaper.
  "Thank you to...

• Helping out is child's play
  24

  It's not often that children ask to go shopping,
  but seven-year-old Matthew Turner begs to be
  taken to the Rhyl store because colleagues
  there are so friendly.
  "We visit the store once or twice a week,"
  explains mum, Mandy....

• Many happy returns
  24

  When the JS Restaurants team at
  Bolton discovered that Edith Kelly, a regular customer,
  was due to celebrate her 90th birthday, they thought it
  was the perfect opportunity to put delivering great
  service into action and help...

• Win upto £1,000
  24

  tmas, so Sainsbury's is giving colleagues
  hance to win £1,000 - just by delivering J
  i service. I
  The competition is open to all colleagues M
  who deliver great service between 21 m
  November 2001 and 21 January 2002. ^
  And...