Argos press releases 2018
"Argos revolutionises TV buying experience with new Augmented Reality in-app experience" press release
- Ref. No: SA/SUB/ARG/1/1/3/19
- Format: Digital/Electronic only
- Date: 14 Jun 2018
- Level: Item
- Extent: 1 item
- Access: Open
News article announcing that "Argos has launched an innovative new Augmented Reality (AR) feature in its iOS app, allowing customers to view an animated version of different TV models in their own homes using their smartphone." Also mentioned is that In May 2018 "Argos became the first UK retailer to launch augmented reality-enabled LEGO® models through its mobile app."
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