Argos press releases 2018
"It’s AR-gos: Britain’s leading toy retailer first to launch LEGO® models in Augmented Reality" press release
- Ref. No: SA/SUB/ARG/1/1/3/22
- Format: Digital/Electronic only
- Date: 4 Jul 2018
- Level: Item
- Extent: 1 item
- Access: Open
News article announcing the launch by Argos of "augmented reality-enabled LEGO® models through its app, giving customers the chance to view full scale, animated 3D versions of best-selling LEGO toys" including the "LEGO Star Wars Kessel Run Millennium Falcon™", the "LEGO Disney Princess Sleeping Beauty Fairytale Castle" and the "LEGO Ninjago® Movie™ Quake Mech."
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