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Comprises advertisements for Savacentre stores in Gillingham, Oldbury, Basildon, Calcot and Washington New Town.

Advertisements include photographs of food and non-food products with prices and slogans referring to low prices, best value and variety of fresh food. Some advertise details of store opening times and directions, ample parking and in-store restaurants, while others include Savacoupon promotions, special promotions for Shrove Tuesday, bank holidays, Summer and Christmas, and customer competitions.