Sainsbury's Taste the Difference Victoria Sandwich box
Sep 2013SA/PKC/PRO/1/3/3/16
6 Bakewell Cake Slices by Sainsbury's box
2013Includes green leaf logo to signify that "Flavourings made from natural sources"
SA/PKC/PRO/1/3/3/14
Sainsbury's Taste the Difference Carrot Cake box
2013SA/PKC/PRO/1/3/3/13
'A Passion for Baking' (book)
2012Includes recipes
SA/PUB/6/2/1
Christmas leaflets
[2002]Business card style leaflets. The front contains an image of a Christmas pudding over which is written 'did you know?'. The reverse contains hints and tips for Christmas under three sections; 'the...
SA/BRA/5/3/16
Sainsbury's Blue Parrot Café 8 Jaffa Squares packet
2001SA/PKC/PRO/1/21/2/2/25
Sainsbury's Blue Parrot Café 12 Fairy Cakes packet
2001SA/PKC/PRO/1/21/2/2/24
Sainsbury's Be Good to Yourself 6 Banana, Date & Walnut Cake Slices packaging
[c. 2000]SA/PKC/PRO/1/3/2/1/52
"icing on the cake: our easy-to-follow guide to decorating your Christmas cake" recipe card
[c. 2000]"icing ideas" recipe card providing an easy-to-follow guide to decorating a Christmas cake; features colour photographs and tips for a "perfect Christmas cake". Recipe card was available to customers...
SA/MARK/ADV/3/4/6/6/2
Image of Sainsbury's Gift Cakes
[c. Sep 1999]Image included in 'JS Journal' September 1999, p.22, where products are called "Bubblegum Gift Cakes", seemingly referring to the designs on the cakes
SA/PKC/PRO/1/3/4/2/29
"Fresh ideas. Party Cakes" leaflet
Jan 1998Leaflet promoting Sainsbury's selection of decorated party cakes available in Madeira, rich fruit and chocolate sponge varieties. Features a brief description, price and colour photograph of each...
SA/MARK/ADV/3/2/1/10/1/3/1
"Christmas food from Sainsbury's" brochure
1998Brochure advertising Christmas food lines. Features recipe ideas, colour photographs and advertisements for store coffee shops and restaurants (includes information on two course Christmas menu and...
SA/MARK/ADV/3/1/4/1/3/9
"Fresh food, fresh ideas" promotional postcards
[1997]Promotional postcards featuring the slogan "Sainsbury's, Fresh food, fresh ideas". Each postcard includes a colourful photograph, an adjective beginning with the letter "f", and text to promote a...
SA/MARK/ADV/3/2/1/16/1/3/12
"Sainsbury's Christmas gifts" brochure
1996Brochure promoting over 300 gift ideas - one of two brochures for "The Christmas Collection 1996". The brochure is divided into the following sections: gift packs of food and drink; chocolates; gifts...
SA/MARK/ADV/3/1/4/1/3/6
Image of Sainsbury's Mini Rolls
[c. Apr 1995]Includes: Sainsbury's Milk Chocolate 6 Mini Rolls; Sainsbury's White Chocolate 6 Mini Rolls; Sainsbury's Milk & White Chocolate 6 Mini Rolls. Image included in 'JS Journal' April 1995, p.23.
SA/PKC/PRO/1/3/4/2/33
Image of Sainsbury's Mr. Men cakes
[c. Apr 1995]Includes: Sainsbury's Mr. Happy Birthday Cake; Sainsbury's Mr. Greedy Birthday Cake; Sainsbury's 12 Mr. Men White Chocolate Mini Rolls. Image included in 'JS Journal' April 1995, p.23.
SA/PKC/PRO/1/3/4/2/8
Image of Sainsbury's Mr. Men cakes
[c. Apr 1995]Includes: Sainsbury's Mr. Happy Birthday Cake; Sainsbury's Mr. Greedy Birthday Cake; Sainsbury's 12 Mr. Men White Chocolate Mini Rolls. Similar to image included in 'JS Journal' April 1995, p.23.
SA/PKC/PRO/1/3/4/2/7
Image of Sainsbury's Farmhouse cakes
[c. Mar 1995]Includes: Sainsbury's Farmhouse Chocolate Sponge Cake; Sainsbury's Farmhouse Apple Cake; Sainsbury's Farmhouse Lemon Drizzle Cake; Sainsbury's Farmhouse Toffee Sponge Cake; Sainsbury's Farmhouse...
SA/PKC/PRO/1/3/4/2/6
Image of Sainsbury's Luxury Handmade Slices
[c. Jan 1995]Includes: Sainsbury's Luxury Handmade 4 Caramel Shortcake Slices; Sainsbury's Luxury Handmade 4 Carrot & Orange Slices; Sainsbury's Luxury Handmade 4 Paradise Slices. Image included in 'JS Journal'...
SA/PKC/PRO/1/3/4/2/5
Sainsbury's Easy Ice Colours Ready to Roll Icing box
1995Includes recipes for Santa Cake and Penguin Cake.
SA/PKC/PRO/1/3/3/7