"Fresh food, fresh ideas" promotional postcards
[1997]Promotional postcards featuring the slogan "Sainsbury's, Fresh food, fresh ideas". Each postcard includes a colourful photograph, an adjective beginning with the letter "f", and text to promote a...
SA/MARK/ADV/3/2/1/16/1/3/12
Press releases, 1993
Jan-Dec 199329 Dec 1993 Sainsbury's new wines from the South of France Bring a Ray of Sunshine to Midwinter (includes prices) 25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas...
SA/PR/2/1/28
Life of perishables self service guide
1966-1970Loose leaves listing the maximum shop life of perishable products at self service branches. Explains the coding system in use. The pages have become very disordered, possibly because they were later...
SA/BRA/3/1/1/1/1
Product code and price guide, Mar 1968-Aug 1974
Mar 1968-Aug 1974File containing listing of product codes and prices from 1973-1974. Some of the prices have been amended. Also includes instructions relating to produce (i.e. fresh fruit and vegetables) stock control...
SA/BRA/3/1/1/3/43
Standing instructions: Dairy, cheese and grocery
1964-1970Includes: instructions for dairy, cheese and grocery departments regarding storage; preparation; display; use of machinery; packaging and shelf life. Indexed at front.
SA/BRA/3/1/1/5/1/4
Standing instructions: Dairy, cheese, grocery, frozen food and non-foods
1964-1970Includes: instructions for dairy, grocery, frozen and non-foods departments regarding storage; preparation; display; use of machinery; packaging and shelf life. Indexed.
SA/BRA/3/1/1/5/1/5
Standing instructions: General - Book II
1978Instructions include: weighing and pricing procedures; instructions for bacon, cheese, cooked meats, dairy, produce, bakery, beers, wines and spirits and non food departments; product ticketing; price...
SA/BRA/3/1/1/5/2/6
Standing instructions: General - Book II
1978-1983Instructions include: weighing and pricing procedures; instructions for bacon, cheese, cooked meats, dairy, produce, bakery, beers, wines and spirits and non food departments; product ticketing; price...
SA/BRA/3/1/1/5/2/7
Standing instructions: Provisions and Produce - Book III
1972-1977Includes instructions for provisions departments (i.e. bacon, cheese, cooked meats and dairy products) and produce (i.e. fruit and vegetables) regarding storage; display; weighing; pricing; use of...
SA/BRA/3/1/1/5/2/8
Standing instructions: Grocery - Book V
1972-1973Includes: instructions for the grocery department regarding check-weighing; display; damaged goods; strorage; display; handling and deliveries of bread and cakes; pastry products; biscuits and crisps;...
SA/BRA/3/1/1/5/2/11
Information about Sainsbury's labelling and packaging
[c. 1974]Includes information about Sainsbury's packaging, unit pricing, sell by date, weight and price ticketing, shelf ticketing, fresh meat department labelling and general information, with numerous...
SA/BRA/3/1/1/6
"Window Diagram No. 72" showing display of Christmas products
31 Oct 1969Includes mincemeat, Christmas cakes, Christmas puddings and biscuits.
SA/BRA/4/1/3/36
"J Sainsbury / Window Diagrams" window display manual
[c. 1950s-1960s]Shows layouts of ideal window displays from the side and from above.
SA/BRA/4/1/3/39
Merchandising guide page 8: image of cake mixes and other baking ingredients display
[1980]This image was originally the second item on the eighth page of a merchandising guide.
SA/BRA/4/2/1/16
Merchandising guide page 16: image of cakes display
[1980]This image was originally on the sixteenth page of a merchandising guide.
SA/BRA/4/2/1/29
0 - 5 Club magazine, 1998
1998Magazine containing advice, recipes, offers and rewards for parents of young children.
SA/BRA/5/4/3/1/2
0 - 5 Club magazine, 2000
2000Magazine containing advice, recipes, offers and rewards for parents of young children.
SA/BRA/5/4/3/1/4
Image of bakery section manager and confectioners at Cricketer's Way, Basildon branch
[c. 19 Aug 1992]Photograph taken at Cricketer's Way, Basildon branch before the store opened to the public (other images on this film suggest the pictures were probably taken on 19 August 1992, the day prior to...
SA/BRA/7/B/6/1/132
Image of bakery section manager and confectioners at Cricketer's Way, Basildon branch
[c. 19 Aug 1992]Photograph taken at Cricketer's Way, Basildon branch before the store opened to the public (other images on this film suggest the pictures were probably taken on 19 August 1992, the day prior to...
SA/BRA/7/B/6/1/133
Image of Kempshott, Basingstoke branch interior: bakery counter, with customer
[Dec 1988]SA/BRA/7/B/7/4/325