Branch rule books
1923-[1930s]Gives instructions for the day to day management of branches covers opening time, meal times, rounds and dispatch, window dressing, dressing of shelves, guidelines for poultry, egg, butter, cheese,...
SA/BRA/3/1/1/7
Provisions production plans
1967-1969Weekly plans for bacon, cheese and cooked meat products possibly showing the quantity of each product displayed on counter and their counter life. Annotated in pencil and blue and black ink.
SA/BRA/4/1/3/8
Meat, poultry and cheese recipe booklets
[c. 1960s]Recipe booklets, probably issued free with 'Family' or 'Family Circle' magazine, promoting Sainsbury's products.
SA/CPUB/FC/6
Press advertisements, 1937
1 Feb 1937Press cuttings of advertisements. Most of the advertisements are labelled as published in the Evening News, the few other adverts do not have a publication listed and so perhaps these were also...
SA/MARK/ADV/1/1/1/1/1/24
Press advertisements, 1937-1938
1937-1938Contains loose pages of Sainsbury's press advertisements for: products such as poultry, fresh meat, bacon, butter and cheese, eggs, and ready-cooked meats and pies; branch openings, and promotions...
SA/MARK/ADV/1/1/1/1/1/27
Booklet of newspaper advertisement proofs for fresh produce, 1955
Jan-Mar 1955Booklet of newspaper advertisement proofs for: Crelos ("Sainsbury's special margarine"), Canterbury Lamb ("Real Canterbury Lamb specially for Sainsbury's"), butter ("What's so special about...
SA/MARK/ADV/1/1/1/1/2/2
Proofs of newspaper advertisements, 1964-68
1964-1968Contains final proofs of advertisements for press release and some newspaper cuttings. Themes include: the cleanliness and freshness of stores, new self-service branches, an Australian food...
SA/MARK/ADV/1/1/1/1/2/8
Proofs of newspaper advertisements, Nov 1979-Mar 1984
Nov 1979-Mar 1984Contains final proofs and photocopies of advertisements for press release. Themes include: Campaign slogan 'Good food costs less at Sainsbury's' promotions for specific products such as potatoes,...
SA/MARK/ADV/1/1/2/1/14
Dairy products point of sale advertising material
[1950s-1990s]Comprises Point of Sale advertising material for dairy products (includes milk, cheese, cream, yoghurts, ice cream, dairy desserts); examples featured include original and photocopied barker cards,...
SA/MARK/ADV/2/1/18
"Cook and keep" recipe cards
[c. 1998-c. 1999]"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Fresh food, Fresh Ideas" advertising campaign. Apart from SA/MARK/ADV/3/4/5/1/1-2, all cards...
SA/MARK/ADV/3/4/5/1
"Cook and keep" recipe cards
[1999-2000]"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Making Life Taste Better" advertising campaign. All recipe cards feature a picture of...
SA/MARK/ADV/3/4/6/1
Second World War newspaper advertisements
[1939-1945]Comprises original and photocopied war time newspaper advertisements including: /1: Sainsbury rationing newspaper advertisement [1939]; /2: photocopy of informative newspaper advertisement entitled...
SA/MARK/ADV/6/2/4/2
Second World War advertising images
1939-1945Photographs, slides and transparencies of Second World War war time advertising including: war-time pork sausages price list; transparencies of newspaper advertisements advising housewives on how to...
SA/MARK/ADV/6/2/IMA
Photographs, slides and transparencies of advertisements for dairy products
1910-1990sComprises photographs, slides and transparencies of advertisements for dairy products including: 'Crelos' margarine (such as advertisement postcards, salegirls with a shop display, Watford Skating...
SA/MARK/ADV/IMA/3/2/1
Dairy products packaging
1900s-1990sFrozen dairy products are included in SA/PKC/PRO/1/10.
SA/PKC/PRO/1/6
'A Sainsbury Guide: Cheese' (cookery book)
Apr 1988Includes recipes.
SA/PUB/1/3/19
Awards presented to Sainsbury's (Box 8)
1996-2000Contains 'The Sponsorship of the Year' Award for the campaign: 'Sainsbury's Pictures for Schools' at "The 1997 Hollis Awards for the Most Effective Use of Sponsorship"; 'The Viskase Trophy' shield...
SA/AWA/154
Awards presented to Sainsbury's (Box 3)
1996-2000Contains: Award for the Best Multiple Retailer at the "Brammy Awards 2000" (Sponsored by 'The Grocer'?); 'Parent Friendly Award 1996', presented by 'Tommy's Campaign'; "SPAMmie Award 2000"...
SA/AWA/162
Awards presented to Sainsbury's (Box 4)
1999-2000Contains: 2 Viskase Retailer Trophies for 'Continental Speciality Cheese' and 'Organic Cheese' respectively at "The Nantwich International Cheese Show", July 2000; and 2 "'best' Supermarket of the...
SA/AWA/163
Cheese sampler
[1920s-1990s]Metal cheese sampler with a copper alloy bar handle and a white metal curved channel used to remove a core section from a cheese for testing, The sampler is inscribed with a makers name on the handle,...
SA/BL/4/71