"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Fresh food, Fresh Ideas" advertising campaign.
Apart from SA/MARK/ADV/3/4/5/1/1-2, all cards feature a photograph of a finished recipe on front and instructions and nutritional information with a photograph of ingredients on reverse; most feature a wine or other drink suggestion to go with the recipe. Apart from SA/MARK/ADV/3/4/5/1/1-2, they are colour coded according to the following categories: "Dairy", "Delicatessen", "Desserts", "Fish", "Fruit", "Meat", "Miscellaneous", "Store cupboard" and "Vegetables".
All cards feature at least one of the following slogans: "A Sainsbury's Fresh recipe idea", "Simply special", "Quick and easy" and "Family choice", and use the following products:
Bacon:
Sainsbury's Smoked Back Bacon;
Sainsbury's Smoked Crispy Bacon;
Cooked meats, meat pies and sausages etc.:
Sainsbury's Wafer Thin Roast Chicken;
Toulouse Sausages;
Napoli salami
Dairy products:
Sainsbury's French Roule with Garlic and Parsley;
Canadian Extra Mature Cheddar;
Sainsbury's Soured Cream;
Sainsbury's Welsh Goat's Cheese with Herbs de Provence;
Sainsbury's Crème Fraîche;
Parmigiano Reggiano;
Davidstow Cheddar;
Dolcelatte
Delicatessen foods:
Feta and Olive Mix;
Fresh meat:
Gammon joint;
wild boar chops;
sirloin steak;
wild boar;
minced beef;
beef joint;
Sainsbury's Oak Smoked Gammon Steaks
Canned goods:
Nestle sweetened condensed milk;
Cereals, rice and pasta:
Riso Gallo Carnaroli Italian Risotto Rice;
Sainsbury's Medium Egg Noodles,
Spreads, preserves, sauces, condiments, herbs, spices, cooking oils:
creamed coconut;
fresh pesto sauce;
Sainsbury's Fresh Sauces;
Sharwood's Hoi-Sin Sauce;
Thai dipping sauce;
Sainsbury's Extra Virgin Olive Oil;
Sainsbury's Lemon Flavoured Olive Oil;
Sainsbury's Chinese Acacia Honey;
Sainsbury's Malay Pineapple Curry Fresh Noodle Sauce ('Oriental flavours');
Sainsbury's Lemon Flavoured Oil
fresh produce:
Jersey potatoes;
organic bananas;
Forelle pears;
fresh asparagus;
summer berries;
mango;
starfruit;
apple bananas;
Oso sweet onions;
pak choi;
raspberries;
paw paw;
organic carrots;
passion fruit;
Ocean Spray cranberries;
Anya potatoes;
spinach
fish:
marlin steaks;
cod fillet;
Tiger prawns;
Mississippi catfish
smoked haddock
ready-prepared foods:
Pasta Fresca;
Sainsbury's Fresh Italian Lasagne Sheets;
Fresh Colcannon mash potato
"Wine & recipes" recipe card
[c. 1998]"Quick and easy" "Collect and keep" card, similar to "Cook and keep" recipe cards, promoting Sainsbury's Wine & Recipe Collection wines which came with a sticky label featuring a recipe specially...
SA/MARK/ADV/3/4/5/1/1
"Warm salads" recipe card
1999"Quick and easy" "New in store" recipe card, similar to "Cook and keep" recipe cards, promoting Sainsbury's Fresh 'n' Ready Warm Eating Salads. Includes recipes for Mushroom and Potato Warm Salad and...
SA/MARK/ADV/3/4/5/1/2
"Extra Mature Cheddar" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Canadian Cheddar Enchiladas
SA/MARK/ADV/3/4/5/1/3
"Goats cheese" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Goats Cheese Tartlets. Includes Pant-Ysgawn logo with the caption "Sainsbury's Welsh Goats Cheese is produced by Abergavenny Fine...
SA/MARK/ADV/3/4/5/1/4
"Roulé cheese" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Spinach and Roulé Crunchy Roulade
SA/MARK/ADV/3/4/5/1/5
"Crème fraîche" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Fruit Smoothie Dessert
SA/MARK/ADV/3/4/5/1/6
"Soured cream" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Vegetable Risotto with Soured Cream
SA/MARK/ADV/3/4/5/1/7
"Davidstow Cheddar" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Pork with a Davidstow Cheddar Crust
SA/MARK/ADV/3/4/5/1/8
"Dolcelatte" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Broccoli and Cauliflower with Dolcelatte Sauce
SA/MARK/ADV/3/4/5/1/9
"Parmigiano Reggiano" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Crab and Parmigiano Reggiano Tartlets
SA/MARK/ADV/3/4/5/1/10
"Feta and Olives" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Olive and Feta Mini Strudels
SA/MARK/ADV/3/4/5/1/11
"Crispy bacon" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Egg and Crispy Bacon Hollandaise with Spinach
SA/MARK/ADV/3/4/5/1/12
"Napoli salami" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Warm Salami, Rosemary and Potato Salad
SA/MARK/ADV/3/4/5/1/13
"Creamed coconut" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Sri-Lankan Coconut Dessert
SA/MARK/ADV/3/4/5/1/14
"Organic carrots" recipe card
[c. 1999]"Family choice" recipe card from the "Cook and keep" series for Organic Carrot Cake
SA/MARK/ADV/3/4/5/1/15
"Marlin" recipe card
[c. 1998]"Simply special" recipe card from the "Cook and keep" series for Soy Glazed Marlin with Stir-Fried Noodles
SA/MARK/ADV/3/4/5/1/16
"Cod fillet" recipe card
[c. 1999]"Family choice" recipe card from the "Cook and keep" series for Cod with Lemon and Coriander Crust. Includes the logo of Seafish (also known as the Sea Fish Industry Authority)
SA/MARK/ADV/3/4/5/1/17
"Smoked haddock" recipe card
[c. 1999]"Family choice" recipe card from the "Cook and keep" series for Smoked Haddock Pie in a Potato Crust. Includes the logo of Seafish (also known as the Sea Fish Industry Authority)
SA/MARK/ADV/3/4/5/1/18
"Mississippi Catfish" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Southern-Fried Mississippi Catfish. Includes South Fresh Farms logo
SA/MARK/ADV/3/4/5/1/19
"Tiger prawns" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Tiger Prawns in Lemon Butter Sauce
SA/MARK/ADV/3/4/5/1/20
"Paw paw" recipe card
[c. 1998]"Simply special" recipe card from the "Cook and keep" series for Paw Paw and Almond Tarts
SA/MARK/ADV/3/4/5/1/21
"Passion fruit" recipe card
[c. 1998]"Simply special" recipe card from the "Cook and keep" series for Passion Fruit, Banana and Ginger Brulée
SA/MARK/ADV/3/4/5/1/22
"Starfruit" recipe card
[c. 1998]"Simply special" recipe card from the "Cook and keep" series for Pickled Star Fruit
SA/MARK/ADV/3/4/5/1/23
"Mango" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Pan-Fried Fish with Spicy Mango Salsa
SA/MARK/ADV/3/4/5/1/24
"Summer berries" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Waffles with Berries and Crème Fraîche
SA/MARK/ADV/3/4/5/1/25
"Cranberries" recipe card
[c. 1998]"Simply special" recipe card from the "Cook and keep" series for Duck Breast on a Bed of Colcannon with Confit of Cranberries. Includes Ocean Spray logo
SA/MARK/ADV/3/4/5/1/26
"Raspberries" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Raspberry and Rhubarb Cobbler
SA/MARK/ADV/3/4/5/1/27
"Apple bananas" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Apple Banana Rum Parcels
SA/MARK/ADV/3/4/5/1/28
"Forelle pears" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Poached Pears with Madeira, Ginger and Cream and Brandy Snaps
SA/MARK/ADV/3/4/5/1/29
"Organic bananas" recipe card
[c. 1999]"Family choice" recipe card from the "Cook and keep" series for Banana and Chocolate Chip Muffins
SA/MARK/ADV/3/4/5/1/30
"Gammon" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Oak Smoked Gammon with Mango Salsa. Includes "British Meat" logo
SA/MARK/ADV/3/4/5/1/31
"Minced beef" recipe card
[c. 1998]"Quick and easy" recipe card from the "Cook and keep" series for Moroccan-Style Mince with Mint Couscous. Includes "British Meat" logo
SA/MARK/ADV/3/4/5/1/32
"Back bacon" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Chicken with Bacon and Madeira Sauce. Includes "Charter Quality British" logo
SA/MARK/ADV/3/4/5/1/33
"Beef joint" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Pot Roast Beef with Burgundy. Includes "British Meat" logo
SA/MARK/ADV/3/4/5/1/34
"Gammon" recipe card
[c. 1999]"Family choice" recipe card from the "Cook and keep" series for Sweet Spiced Gammon with Plums. Includes "Quality British Bacon Standard" logo
SA/MARK/ADV/3/4/5/1/35
"Toulouse Sausages" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Toulouse Sausage Cassoulet. Includes "British Meat" logo
SA/MARK/ADV/3/4/5/1/36
"Wild boar" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Marinated Wild Boar with Ginger Noodles
SA/MARK/ADV/3/4/5/1/37
"Sirloin steak" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Spicy Lime Sirloin Steak. Includes "British Meat" logo
SA/MARK/ADV/3/4/5/1/38
"Wild boar chops" recipe card
[c. 1999]"Simply special" recipe card from the "Cook and keep" series for Pan-Fried Wild Boar with Roasted Red Onion, Potatoes and Sage
SA/MARK/ADV/3/4/5/1/39
"Wafer thin chicken" recipe card
[c. 1999]"Quick and easy" recipe card from the "Cook and keep" series for Chicken, Bacon and Cheese Melt
SA/MARK/ADV/3/4/5/1/40
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