Photograph of sign with J Sainsbury logo
[1960s-1990s]SA/LE/1/1/4
Sainsbury's Taste the Difference: Time, care and attention makes all the difference' design
[2000s]SA/LE/1/1/6
J. Sainsbury letter paper with gothic style lettering
[late 19th century-early 20th century]SA/LE/1/1/7
Artwork of Sainsbury's logo (black text on white background)
[1960s-1990s]Artwork by Sainsbury's Design Studio.
SA/LE/1/1/3
Sainsbury's logo design (white text on blue background)
[1960s-1990s]SA/LE/1/2/1
Photograph of Sains-berry logo
[20th century]Copies of this item are also included in SA/LE/1/3.
SA/LE/1/1/1
Photograph of 'The Famous Sains-berry Brand' logo
[c. 1909]Additional copies of this image in SA/LE/1/3.
SA/LE/1/1/2
Proposal for HMP (Haverhill Meat Products) symbol
Feb 1970Design proposal for a logo for Haverhill Meat Products Ltd. The logo took the form, 'HMP'.
SA/DES/32
Photograph of "J Sainsbury" lettering for Charlton Depot sign
1969Photograph by Pearce Signs Photographic Department (negative number 1305).
SA/DEP/4/6/31
Drawings for SavaCentre's symbol and logotype
1976-1979Includes a JS Journal [Sainsbury's staff magazine] article from July 1976 about the reasons behind the design of Savacentre's symbol and logotype. The symbol and logotype were designed by a design...
SA/SUB/SBHS/GEN/8/1
Certificate of trade registration for 'Sainsberry' logo
21 Oct 1909Trade mark registration certificate for 'Sainsberry' logo.
SA/LE/1/5
Images of Sainsbury's trademarks and logos
[c. 20th century]Colour and black and white photographs, slide transparencies and negatives of Sainsbury's trade marks and logos.
SA/LE/1/3
Artwork for in-store signage, logo type, delivery vehicles and literature
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings. Arranged alphabetically.
SA/DES/62
"1869 1969" centenary logo
[1963]SA/HIS/JS100/3/1/1
Sainsbury logo
1980-2001Includes: examples of the Sainsbury's logo.
SA/LE/1/2
Graphic design literature
[1980-2001]Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's...
SA/DES/2
Logo type and signwriting artwork
[c. 1970s-1980s]Consists of 40 pieces of artwork showing signwriting details for vehicles, display material/advertising posters and directional signs.
SA/DES/19
Artwork for centenary logo on a lorry
1969Original artwork for the livery on a lorry. The outside of the lorry features the Sainsbury's centenary logo featuring four stylised candles and the inscription, '1869 1969' and the slogan, "GOOD FOOD...
SA/HIS/JS100/17
Sainsbury logo and trade marks
1909-1989Includes: examples of headed note paper and artwork and photographs of 'Sainsbury's' logo; correspondence regarding the registration of the 'chicken device' logo and notes on applying for a...
SA/LE/1/1
The JS [Sainsbury's] Picture Library slide index
[c. 1992]Index to slides held by Sainsbury's Visual Communications Unit. Includes images of branch exteriors/interiors; awards; logos; advertising; sponsored events; transport; products; staff; Savacentre...
SA/IMA/12/1