Drawings for SavaCentre's symbol and logotype
1976-1979Includes a JS Journal [Sainsbury's staff magazine] article from July 1976 about the reasons behind the design of Savacentre's symbol and logotype. The symbol and logotype were designed by a design...
SA/SUB/SBHS/GEN/8/1
"Sainsbury's Making Life Taste Better" press information pack, Jun 1999
Jun 1999Pack containing information about the new Sainsbury's branding introduced in 1999. The folder (featuring logo, "Making life taste better" slogan, and cut oranges design) contains: 7 colour slides...
SA/PR/2/1/34/31
Certificate of trade registration for 'Sainsberry' logo
21 Oct 1909Trade mark registration certificate for 'Sainsberry' logo.
SA/LE/1/5
Images of Sainsbury's trademarks and logos
[c. 20th century]Colour and black and white photographs, slide transparencies and negatives of Sainsbury's trade marks and logos.
SA/LE/1/3
Sainsbury's logo design (white text on blue background)
[1960s-1990s]SA/LE/1/2/1
Sainsbury logo
1980-2001Includes: examples of the Sainsbury's logo.
SA/LE/1/2
J. Sainsbury letter paper with gothic style lettering
[late 19th century-early 20th century]SA/LE/1/1/7
Sainsbury's Taste the Difference: Time, care and attention makes all the difference' design
[2000s]SA/LE/1/1/6
Photograph of sign with J Sainsbury logo
[1960s-1990s]SA/LE/1/1/4
Artwork of Sainsbury's logo (black text on white background)
[1960s-1990s]Artwork by Sainsbury's Design Studio.
SA/LE/1/1/3
Photograph of 'The Famous Sains-berry Brand' logo
[c. 1909]Additional copies of this image in SA/LE/1/3.
SA/LE/1/1/2
Photograph of Sains-berry logo
[20th century]Copies of this item are also included in SA/LE/1/3.
SA/LE/1/1/1
Sainsbury logo and trade marks
1909-1989Includes: examples of headed note paper and artwork and photographs of 'Sainsbury's' logo; correspondence regarding the registration of the 'chicken device' logo and notes on applying for a...
SA/LE/1/1
The JS [Sainsbury's] Picture Library slide index
[c. 1992]Index to slides held by Sainsbury's Visual Communications Unit. Includes images of branch exteriors/interiors; awards; logos; advertising; sponsored events; transport; products; staff; Savacentre...
SA/IMA/12/1
Artwork for centenary logo on a lorry
1969Original artwork for the livery on a lorry. The outside of the lorry features the Sainsbury's centenary logo featuring four stylised candles and the inscription, '1869 1969' and the slogan, "GOOD FOOD...
SA/HIS/JS100/17
"1869 1969" centenary logo
[1963]SA/HIS/JS100/3/1/1
Artwork for in-store signage, logo type, delivery vehicles and literature
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings. Arranged alphabetically.
SA/DES/62
Proposal for HMP (Haverhill Meat Products) symbol
Feb 1970Design proposal for a logo for Haverhill Meat Products Ltd. The logo took the form, 'HMP'.
SA/DES/32
Logo type and signwriting artwork
[c. 1970s-1980s]Consists of 40 pieces of artwork showing signwriting details for vehicles, display material/advertising posters and directional signs.
SA/DES/19
Graphic design literature
[1980-2001]Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's...
SA/DES/2